RIVERHEAD, N.Y., Aug. 15, 2002 (PRIMEZONE) -- AdZone Research Inc. (OTCBB:ADZR), a pioneering Internet surveillance technology solutions provider, today announced that it had retained a strategic business consultant to assist the company in its plans to become an integral part of the nation's evolving Homeland Security efforts.
"We have a technology that is unique to the marketplace, and a current and continuing need to properly position ourselves both now and for the future," said AdZone's Chairman & CEO, Charles A Cardona III. "In that context, we have retained a Portland, Oregon-based consultant, Tyler Byrd, whom we believe has the ability to assist us in creating and implementing stronger strategies for growth over the longer term."
Among the areas that Byrd will counsel the company on, following intensive review of current and projected financial aspects of AdZone's business, will be recommendations concerning its capital structure and ongoing needs, Cardona noted
"One of our key challenges," said Byrd, "is trying to find the overlooked assets that exist in some fashion in every company, and then couple them with current market opportunities. A company becomes a compelling story when these synergies occur, providing important new perspectives to suppliers, potential customers and investors as well."
An important part of this process involves potential mergers and acquisitions, Byrd continued. "Identification of acquisition candidates that actually meet the right profile is always a challenge, especially in as highly specialized an area of expertise as AdZone's," Byrd observed.
Equally important to the process, Byrd noted, are realistic calculations, whether valuations for M&A, joint ventures, or buy/sell agreements. "All businesses need to plan for the future," said Byrd, "and it is critical to assess market risks and to plan to fully capitalize on market opportunities. We hope to play an active role in AdZone's strategic plans on a continuing basis."
AdZone Research specializes in automated retrieval, classification, analysis and delivery of worldwide Internet data for global defense as well as media metrics. Through monitoring of more than one million Websites worldwide, AdZone provides tracking and monitoring of targeted information on the Internet, with an expanded focus on global Internet analysis of security-related data transmissions.
Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.