Alera Technologies Awarded Two in a Row Editor's Choice Distinctions for DVD Recording Solutions

DVD+R Cruiser External USB 2.0 DVD Recorder Featuring A-Connect Multiple I/O Options Latest to Win at the Prestigious DVDplusRW Organization


VAN NUYS, Calif., Sept. 3, 2002 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, proudly announces that its DVD Cruiser DVD Recorders have won two in a row DVDplusRW Organization Editor's Choice Awards for outstanding achievement. The DVDplusRW Organization is an independent international organization supporting the new DVD+R/+RW DVD recording formats that have been developed by the DVD+RW Alliance.

The DVD+RW Alliance seeks to develop and promote a universally compatible, rewritable DVD format to enable true convergence between personal computing and consumer electronics products. DVD+RW Alliance members include Alera Technologies, Dell, Hewlett-Packard Company, MCC/Verbatim, Philips Electronics, Ricoh Company Ltd., Sony Corporation, Thomson Multimedia and Yamaha Corporation, among others.

Jorg Kennis, Editor of DVDplusRW.org, states, "I'm very impressed to see that Alera, again, has put many efforts in offering a DVD+R drive/software combination that really stands out of the crowd. When you buy this drive, you not only get top-notch technology (the fastest DVD recording solution around, packed in a slick-looking, easy-to-connect external casing), but also a perfectly integrated, best-of-class software suite that offers all of the features a videographer, professional DVD studio or a demanding home-user will ever need for his or her DVD creation needs. For the second time in row, Alera shows its competitors how to win a DVDplusRW.org Editor's Choice Award".

(Please see http://www.dvdplusrw.org/pc/alera_dvdplusrcruiser.html for the full review)

The DVD+R Cruiser(tm) DVD Recorder (Alera Technologies Part # 270104, Ingram Micro SKU # 382093) provides video professionals and enthusiasts with the key features needed for creating DVDs or CDs. It has the tools to author professional video presentations and put them on DVD discs in a format that can be played back on most DVD set top players and computer DVD-ROM drives. Alera Technologies includes Ulead's DVD Workshop, MediaStudio Director's Cut, Cool3D, and PhotoImpact software applications with the DVD+R Cruiser giving users the tools they need to manage their Video Production and recording. Also included is the acclaimed Cyberlink PowerDVD viewer and with Ahead Nero, the DVD+R Cruiser is an excellent tool for archiving and exchanging data.

"Alera Technologies is very pleased with the acceptance and success of our DVD recording solutions and their universal A-Connect(tm) architecture providing users with the means to use our products on multiple systems," noted Perry Solomon, President and CEO of Alera Technologies. "We are very proud to have been awarded another Editor's Choice Award recognizing the excellence of our new DVD+R Cruiser. Our unique implementation of DVD recording technology truly provides a professional strength solution in a package that can be easily used in the home or office."

The DVD+R Cruiser is based on DVD+R/+RW technology which boasts the fastest DVD Write and ReWrite speeds and also reads DVD+R, DVD+RW, DVD Video, DVD-ROM, CD-ROM, CD-R and CD-RW discs. The DVD+R Cruiser can use either DVD+R media for archival purposes or ReWritable DVD+RW media. It also writes CD-R and CD-RW.

The DVD+R Cruiser can be connected to multiple systems with different interfaces by merely changing cables. The DVD+R Cruiser external solution is offered with an A-Connect(tm) USB 2.0 Connection Kit. The DVD+R Cruiser can also be connected with optional A-Connect FireWire IEEE 1394 Connection Kit for PC (Alera Technologies Part # 240110), A-Connect Cardbus/PCMCIA Connection Kits (Alera Technologies Part # 240112) and optional Macintosh A-Connect FireWire Connection Kits (Alera Technologies Part # 240115 includes Charismac Discribe software for Macintosh). A-Connect kits extend portability between systems with different connection ports and buses.

The DVD+R Cruiser has an estimated street price of $599. Alera Technologies full line of DVD and CD recording and duplication solutions is on retail shelves now. Alera Technologies products are featured at AAFES, Amazon.com, BestBuy, Buy.com, CDW, Comark, CompUSA, Insight, J & R, Mac Connection, MacMall , Micro Center, Office Depot's 4SURE.com, PC Connection, PC Mall, in addition to other leading retailers and are available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information is available at http://www.aleratec.com .

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies' exciting new DVD and CD recording solutions are creating a new standard in the industry with professional strength solutions at consumer prices that are exceptionally easy to use and understand. The Alera Technologies offering is augmented with advanced high performance DVD and CD media, and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-442-9989, or FAX: 1-818-475-5200.



            

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