STOCKHOLM, Sweden, Sept. 10, 2002 (PRIMEZONE) -- Markus Gerdien has now been named the new head of Observer's Communication Tools division, whose operations comprise target group identification and distribution of information for PR and IR purposes. In Sweden, the U.K., Finland, Germany and Norway, the services are marketed under the Waymaker name. In North America, Observer's subsidiaries Bacon's Information and Bowdens are market leaders in media databases.
Markus Gerdien, 41, was employed by Observer in the spring of 2002 and has now taken over as head of the division. He was formerly employed by Common Agenda Venture Management AB, where he was a partner and consultant. During the years 1988-2000 he was employed by Front Capital Systems AB, a leading supplier of IT solutions for trading in the financial sector. During Markus' time as sales and marketing manager and as president, Front Capital Systems maintained extensive international operations.
"Markus' experience is well-suited to Observer's client-oriented organization. His background as a marketer and leader of an internationally active company will be a big asset for us," said Observer CEO Robert Lundberg.
For further information, please contact: Robert Lundberg, President and Chief Executive Officer telephone: +46 8 507 410 10 e-mail: robert.lundberg@observergroup.com Markus Gerdien, Head of the Communication Tools division telephone: +46 8 507 417 32 e-mail: markus.gerdien@observergroup.com Per Blixt, Senior VP Corporate Communications telephone: +46 70 549 28 08 e-mail: per.blixt@observergroup.com
About Observer AB
Observer AB, quoted on the O-list (Attract 40) of Stockholmsborsen, is active in business and communication intelligence, offering media and market monitoring, analysis and communication evaluations as well as target group identification and distribution of information for PR and IR purposes. Observer AB has a turnover of nearly SEK 1,900 million on an annual basis, with around 2,500 employees in the U.S., UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Latvia, and Lithuania.
This press release is also available online at www.observergroup.com
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The following files are available for download:
http://www.waymaker.net/bitonline/2002/09/10/20020910BIT00830/wkr0001.doc http://www.waymaker.net/bitonline/2002/09/10/20020910BIT00830/wkr0002.pdf