MEDIA ADVISORY, Sept. 12, 2002 (PRIMEZONE) -
What: Torrefazione Italia Coffee is commemorating its 16th
Anniversary with a celebration in appreciation of the strong
loyalty patrons have shown the coffee company since its first
cafe opened in 1986.
Patrons will receive a special Italian calendar gift with a
purchase of two bags of coffee beans as well as special
discounts on famed Italian-imported ceramics at all
Torrefazione Italia cafes through November 10 or while
supplies last.
Where: All 21 Torrefazione Italia Cafes in the US and Western Canada
When: September 17
Media Contact: Carol Rogalski,
(206) 254-7142 (w) or (425) 890-4747 (c)
Torrefazione Italia Coffee, a subsidiary of AFC Enterprises and a division of Seattle Coffee Company, first introduced its authentic Italian recipes to America in its first cafe in Seattle's historic Pioneer Square District, and has since opened 20 additional cafes throughout North America. Based on the recipes of three generations of expertise, Torrefazione Italia coffee is blended, roasted and served in authentic Italian fashion.
The cafe experience at Torrefazione Italia captures the warmth of Italy with the romantic ambiance and Italian-style espresso beverages served in hand-painted Italian ceramics. Torrefazione Italia also serves a variety of salads, panini sandwiches, cakes, biscotti and cookies as well as Italian treats such as gelato and sorbetto. Torrefazione Italia's beverages are made from a selection of eight classic blends inspired by the coffee drinking regions of Italy. The blends include Milano Blend(TM), Venezia Blend(TM), Perugia Blend(TM), Roma Blend(TM), Napoli Blend(TM), Sardegna Blend(TM), Palermo Blend(TM) and Montecatini Blend(TM).
Torrefazione Italia, LLC, is a subsidiary of Seattle Coffee Company. Founded in 1971, Seattle Coffee Company, a subsidiary of AFC Enterprises, Inc. (Nasdaq:AFCE), franchises and operates 186 Seattle's Best Coffee(R) (http://www.seattlesbest.com) and 21 Torrefazione Italia(R) Coffee (http://www.titalia.com) cafes in eight countries. The company has more than 11,900 wholesale points of distribution, including grocery stores, restaurants, foodservice locations, airlines and hotels. Seattle's Best Coffee(R) offers a wide selection of coffee blends including a full line of organic coffee.
AFC Enterprises, Inc. is the franchisor and operator of 3,911 restaurants, bakeries and cafes in the United States, Puerto Rico and 28 foreign countries under the brand names Church's Chicken(tm), Popeyes(r) Chicken & Biscuits, Cinnabon(r), Seattle's Best Coffee(r) and Torrefazione Italia(r) Coffee. AFC's primary objective is to be the world's Franchisor of Choice(r) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC Enterprises had system-wide sales of approximately $2.6 billion in 2001 and can be found on the World Wide Web at http://www.afce.com.
Buon Anniversario a Tutti!