Alera Technologies Makes Its New DVD+R Media Broadly Available in Retail Channels

DVD+R Has Highest Compatibility Ranking for Both Consumer Electronics and Computer Applications


VAN NUYS, Calif., Sept. 30, 2002 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, announced today the release of its new DVD+R blank recording media. The DVD+R Media supports the broadly playable DVD+R format. In a study published this month by Intellikey Labs of Burbank, CA, DVD+R has the highest playback ranking of all DVD recording formats, with successful playback in 90 percent of DVD players tested. That extrapolates to an installed base of about 31.5 million compatible players. Recordings made with the popular new DVD+R technology can be played back on DVD set top players and standard computer DVD-ROM drives providing video professionals and home users exactly what they need for recording and exchanging their DVD creations.

"Expanding on the success Alera Technologies has already had winning two in a row Editor's Choice distinctions from the prestigious DVD+RW Organization for its DVD+R/RW recording products and we believe that supplying the highest quality DVD+R recording media for the most compatible DVD recording format is another key step forward in demonstrating our leadership in DVD Recording Technology," stated Perry Solomon President and CEO of Alera Technologies.

Alera Technologies is a member of the DVD+RW Alliance, a voluntary group of industry-leading personal computing manufacturers, optical storage and electronics manufacturers including Dell, Hewlett-Packard Company, MCC/Verbatim, Philips Electronics, Ricoh Company Ltd., Sony Corporation, Thomson Multimedia and Yamaha Corporation. The group seeks to develop and promote a universally compatible, rewritable DVD format to enable true convergence between personal computing and consumer electronics products.

In a report recently presented by the leading researcher, NPDTechworld, "DVD has had the fastest growth rate in the history of consumer electronics" making it one of the most successful products ever. In the year 2002, sales of DVD Recorders alone have grown over 50%. In making DVD recordings, especially video, with the popular new DVD+R technology, confidence in the selection of the right blank recording media is of critical importance. Alera Technologies DVD+R Recording Media is certified at 2.4x recording speed and is especially designed for home movies, digital photos, large music collections and data archiving with extensive consumer electronics and computer applications. DVD+R is particularly useful for the archival storage of multimedia or data as the content of the discs cannot be altered.

Alera Technologies provides both Write Once DVD+R and ReWriteable DVD+RW media in convenient and economical packages. The DVD+R 30 Pack (Alera Technologies Part #300103, Ingram Micro SKU # 645344) has an estimated street price of only $4.49 per disc. DVD+RW media is available in a 20 pack (Alera Technologies Part #300102, Ingram Micro SKU # 643580) with an estimated street price of only $7.99 per disc. All DVD media is shipping now.

Alera Technologies' full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, BestBuy, Buy.com, CDW, Comark, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall , Micro Center, Office Depot, PC Connection, PC Mall, Tech Depot, in addition to other leading retailers and are available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information is available at http://www.aleratec.com .

About Alera Technologies

Alera Technologies, LLC is a leading developer and manufacturer of "Prosumers' Choice" DVD and CD recording and duplicating solutions. Alera Technologies' exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices. The Alera Technologies offering is augmented with DVD media and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit http://www.aleratec.com, E-mail: sales@aleratec.com, Toll Free Phone: 1-866-77-ALERA or Fax: 1-818-475-5200

Alera Technologies is a trademark of Alera Technologies, LLC. All other brand names and products are trademarks or registered trademarks of their respective holders.



            

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