LOS ANGELES, Oct. 3, 2002 (PRIMEZONE) -- Direct Response Financial Services, Inc. (OTCBB:DRFL) today announced that through Direct Card Services, LLC, partially owned by DRFL, it had reached agreement with Infomercial Monitoring Services, Inc., of Philadelphia, Pennsylvania ("IMS"), to handle credit card processing referred by IMS.
Under the agreement with IMS, Direct Card Services will provide card processing capabilities to IMS clients and other IMS referred direct response related marketing companies. Direct Card Services will offer card processing, point of sale devices, small business membership packages, and stored value card technologies to IMS clients and other referred direct response marketing companies.
IMS is the nation's premier reporting service for the direct response industry. IMS provides daily, weekly and monthly reports on infomercial activity. IMS has one of the largest databases of direct response and infomercial videos in the world. IMS will use this database as part of its marketing effort to attract merchant banking customers for itself and Direct Card Services. More information about IMS can be found at www.imstv.com.
About Direct Response Financial Services, Inc.
Direct Response Financial Services, Inc. (OTCBB:DRFL) provides marketing and financial solutions to merchants on any platform and in any venue. Its primary focus is to enable merchants faster and better means to expand their business in the electronic age. The company provides merchant banking solutions together with innovative technology to its customers. The company specializes in the direct response industry including Internet, television and catalog sales. For more information see www.drfs.net. For corporate information about DRFL, contact DP Martin & Associates, Inc., Ms. Mavis Robinson, at 1-888-669-1808 or Mr. Douglas Martin at 1-800-288-7499 or email to DRFLinfo@dpmartin.com.
Statements which are not historical facts are forward-looking statements. The Company, through its management makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors which could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other factors which may be identified from time to time in the Company's public announcements.