AdZone Research Reports Web Ad Spending Climbs for Third Straight Month


NEW YORK, Nov. 18, 2002 (PRIMEZONE) -- AdZone Research Inc. (OTCBB:ADZR), a pioneering Internet surveillance technology solutions provider, and an advertising research firm that tracks advertising on some 2,700 Websites worldwide that make up more than 95% of all Internet advertising revenue, today said that in the month of October, advertising spending on the Internet grew for the third straight month.

The value of Internet advertising in October was $1.34 billion, up 3.4% from September. The top advertising site for October was Yahoo, with ad revenues of approximately $41 million. A newcomer to the top 10 was Orbitz.com, which has been steadily growing this year.

In making the announcement, Charles Cardona, CEO of AdZone, said: "October surely shows that the Internet is making a nice recovery from its recent doldrums. As the economy strengthens, the online marketplace will again be a dominant force in the advertising arena."

About AdZone Research:

AdZone Research specializes in automated retrieval, classification, analysis and delivery of worldwide Internet data for global defense as well as media metrics. Through surveillance of more than one half million Websites worldwide, AdZone provides tracking and monitoring of targeted information on the Internet, with an expanded focus on global Internet analysis of security-related data transmissions. See: www.adzoneinteractive.com.

Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.



            

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