ATLANTA, Jan. 28, 2003 (PRIMEZONE) -- Silverpop, a fast-growing provider of comprehensive e-mail marketing solutions, today announced an answer to the time-consuming problem of sending multiple e-mails related to a single campaign -- Campaign Automation. Silverpop's Campaign Automation allows marketers to set up a sequence of mailings and templates, create list segments, and define a set of business rules stating when each recipient should receive their messages; Silverpop's technology automates every aspect of the campaign. The solution is extremely cost-effective, allowing marketers to deliver highly customized, relevant e-mail campaigns yielding a significant return on investments.
"Cutting-edge solutions like Campaign Automation will certainly accelerate the success and impact Silverpop will make on our business and many others like us," said Joe Fiveash, Senior Vice President of Product and Business Development at Weather.com. "Silverpop offers a wide range of services and top-notch technology solutions that have enabled Weather.com to create a powerful e-mail channel for our viewers. Silverpop has become a key element in our e-mail marketing strategy."
Campaign Automation allows marketers to laser focus their campaign messages to ensure maximum impact. Using a seminar as an example, marketers can set up e-mail campaigns to invite guests to register, remind them of the registration deadline, thank them for attending, and even send follow-up surveys, all automatically. The solution is available either through Client Services or as an add-on module to Silverpop's e-mail marketing technology, Silverpop Dynamic Messaging (SDM).
"Large volume, one-off mailings are a good solution for many applications. However, our vision has always been to encourage clients to utilize true one-to-one e-mail marketing," says Silverpop CEO, Bill Nussey. "Campaign Automation expands the notion of high-volume broadcast e-mails, into personalized messages that deliver just the right information to each recipient at just the right time."
Campaign Automation is a key element of Silverpop's latest product release, SDM version 3.5. This release also provides improved list handling, new tools for synchronization with customer data systems, and tighter security via HTTPS.
About Silverpop
Silverpop's mission is to provide clients with permission-based e-mail solutions that improve response rates, build customer relationships, grow revenue, and increase the relevance and impact of every message sent. Silverpop combines full-service e-mail marketing solutions along with innovative core technology to meet the diverse needs of agencies and enterprise companies that incorporate e-mail as a key part of their communication strategy. Silverpop's customer base includes companies such as Apple, The Bombay Company, Internet Security Systems and AutoNation. For more information visit www.silverpop.com.