WESTLAKE VILLAGE, Calif., Feb. 4, 2003 (PRIMEZONE) -- United Online, Inc. (Nasdaq:UNTD), a leading provider of value-priced Internet access through its NetZero, Juno and BlueLight Internet services, today announced that it has partnered with Pontiac and Twentieth Television to offer viewers of the hit-comedy program King of the Hill a chance to win a new 2003 Pontiac Grand Prix GTP Sedan in a February sweeps "Watch to Win" sweepstakes.
To participate in the sweepstakes, viewers will need to watch the syndicated television series King of the Hill weekdays beginning February 10, 2003, and continuing until February 21, 2003, to obtain the 'Word of the Day.' The word of the day will be revealed during each episode by NetZero Racing's new Pontiac # 0 Winston Cup Series racecar. To enter the sweepstakes, entrants will need to send an email to kingofthehill@netzero.com with their name, address (including zip code) telephone number (including area code), date of birth, and the word of the day for a particular program airing during the sweepstakes timeframe. Entrants can enter once a day during the Sweepstakes Period for up to ten chances to win. The word of the day may also be obtained online by accessing the NetZero, Juno or BlueLight Internet Service websites at mynetzero.com, my.juno.com or mybluelight.com and clicking on the Auto Channel links, which will take consumers to a sweepstakes link.
"The King of the Hill syndicated promotion between Twentieth Television, Pontiac and NetZero Racing ties in exciting elements that viewers will find entertaining and rewarding," stated Brian Woods, executive vice president and chief marketing officer of NetZero, Inc. "Race fans and car enthusiasts alike should relish the chance to win a brand new 2003 Pontiac Grand Prix GTP Sedan decked out to resemble our racecar. Boomhauer himself will be asking for a ride."
NetZero Racing's two partners on the promotion, Pontiac and Twentieth Television, are leaders in their fields. Pontiac is the excitement division of General Motors and a leading provider of cars for the Winston Cup circuit. Twentieth Television is a division of Fox Television that produces and/or distributes programming and distributes feature film packages for the domestic syndication and cable marketplace.
"Pontiac is excited to have the NetZero # 0 racecar on the Pontiac team," said Letty Larkin, marketing manager for Pontiac Motor Sports. "This promotion provides us the opportunity to extend our partnership with NetZero and to demonstrate Pontiac performance, both on and off the track."
Pontiac, a division of General Motors, markets the Aztek, Bonneville, Grand Am, Grand Prix, Montana, Sunfire and Vibe. Pontiac has been providing racing excitement since 1958, participating in the NASCAR Winston Cup and NHRA circuits.
"Twentieth's synergy in these cross promotions effectively integrates our off-net series with these prominent brands," according to Bob Cook, president and chief operating officer, Twentieth Television. "We are excited that our viewers who tune into The King of the Hill will get the chance to win an exceptional prize from NetZero Racing and Pontiac."
NetZero Racing is in its third year of competition and will have a Winston Cup position in 2003 with Jack Sprague behind the wheel of its new Pontiac # 0 racecar. The "Watch to Win" sweepstakes runs during the 2003 DAYTONA 500(r), the kick off to the 2003 Winston Cup Series season and one of the most prestigious and lucrative races of the year. Pontiac is the official pace car of the 2003 DAYTONA 500(r) and a leading provider of cars on the circuit.
About United Online
United Online, Inc. (Nasdaq:UNTD), is a leading provider of value-priced Internet access through its NetZero, Juno and BlueLight Internet consumer brands. The company's high-quality services are offered at less than half the standard prices of its major competitors and are available in more than 5,000 cities across the United States and in Canada. United Online is headquartered in Westlake Village, CA, with offices in New York City, San Francisco, CA and Hyderabad, India. For more information about United Online and its Internet access services, please visit www.untd.com.
About Pontiac / General Motors
General Motors (NYSE:GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com.
About Twentieth Television
A division of Fox Television, Twentieth Television produces and/or distributes programming and distributes feature film packages for the domestic syndication and cable marketplace. Twentieth brings a wide variety of product to the marketplace ranging from the smash off network sitcom "The Simpsons" to the precedent setting sales of ground breaking dramas "The Practice" and "Ally McBeal" to cable (FX cable network). Twentieth continues to solidify its distinction as the number one supplier of off network product with such popular shows as "King of the Hill," "Dharma & Greg," "Angel," "Malcolm in the Middle" and "The Hughleys." Over the years, Twentieth's first run production has been at the forefront of the syndication business, creating the news magazine genre with "A Current Affair" and the reality genre with "Cops." Its hit courtroom dramas, "Divorce Court" and "Texas Justice" are now in its fourth and second seasons, respectively. "Texas Justice," last season's top rated freshman strip, has paved the way for Twentieth's successful regional rollout strategy with "Good Day Live" which launched nationwide in January and "EX-treme Dating" set to launch nationally in June.