90:00 Minutes Soccer Magazine Authorized by Nation's Largest Chain of Retail Stores to Start Stocking Magazine in Their 2800 Outlets


SAN DIEGO, March 11, 2003 (PRIMEZONE) -- Soccer Development of America (Pink Sheets:SDSD), the only public company in America dedicated to the world's most popular sport, announces America's number one discount and neighborhood chain of stores has authorized the stocking of Soccer Development of America's 90:00 Minutes Soccer Magazine beginning with the April edition.

More than 100 million Americans shop at these stores, which employ approximately one million people. Prestige Periodical Distributors distributes 90:00 Minutes Soccer Magazine and it has access to every major bookstore chain, supermarket, drug and convenience store, as well as thousands of conventional and specialty magazine outlets.

Yan Skwara, President and CEO of Soccer Development of America, said, "We are delighted our magazine will be available to consumers at the most popular chain of stores in America. We feel very positive about recent occurrences at our Company, including the promotional agreement with Fox Sports World, a wholly owned division of Fox Entertainment Group, Inc. We believe we are laying the foundation to provide significant value to our shareholders."

Soccer Development of America

Founded in 1997, San Diego Soccer Development Corp., dba Soccer Development of America (SDA), is a holding company focused on investing in targeted business opportunities all within the soccer industry. For more information on the Company, please visit SDA's website at www.soccerdev.com

SDA owns 90:00 Minutes Soccer Magazine, a monthly publication featuring photos, profiles and stories devoted to professional soccer worldwide. The magazine generates revenues through reader subscriptions, retail sales and advertising. To receive a free trial issue contact info@90soccer.com or call toll free 866-90-SOCCER (866-907-6223) or visit the magazine's website at www.90soccer.com.

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Certain statements in this news release may contain "forward-looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.



            

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