FindProfit Investigates Investment Opportunities in the Pay-Per-Click Advertising Sector

What are Yahoo!, FindWhat.com, USA Interactive and Overture Planning?


PRINCETON, N.J., March 12, 2003(PRIMEZONE) -- FindProfit (www.findprofit.com), an investment advisory service that delivered a +73% audited return in 2002, announced today that it is continuing to investigate the investment prospects for the fast growing "pay-per-click" search advertising category. FindProfit currently has investments in two companies with pay-per-click exposure: USA Interactive (Nasdaq:USAI) and FindWhat.com (Nasdaq:FWHT).

FindProfit has been covering the pay-per-click tsunami for well over a year, and has posted investment gains of 150.8% and 15.5% in FindWhat.com and USA Interactive, respectively. Recently, FindProfit explored Overture's (Nasdaq:OVER) latest moves in this category, as well as Yahoo!'s (Nasdaq:YHOO) plans.

All paid and trial FindProfit subscribers can now receive immediate access to FindProfit's exclusive reports and ongoing commentary and analysis about the "pay per click" advertising sector. As a trial or paid subscriber, you'll also gain access to our latest investment moves in this area. Start your 30-day free trial today: http://www.findprofit.com/subscribe.php3?refer=zone.

FindProfit's recent analysis on the "pay-per-click" advertising category covers the following specific areas (and much more):


  USA Interactive:

 - Is online marketing enablement strategic to USAI's corporate 
   mission?  
 - What are USAI's pay-per-click plans for its CitySearch business?
 - How will Barry Diller spend his $3 billion in acquisition-hungry
   cash?

  FindWhat.com:

 - Can FWHT continue its rapid growth pace amid growing competition?
 - Will FWHT face margin pressures as OVER moves downstream into
   its markets, and companies like Primedia's ContentSprinks, Google,
   and ah-ha.com extend their networks? 
 - Is FWHT a possible takeover target for USAI?

  Overture:

 - What were the real drivers behind OVER's recent acquisitions of
   Altavista and FAST AlltheWeb?
 - Will Yahoo! launch its own "in-house" pay-per-click operation soon?
 - How will OVER be impacted if MSN makes an acquisition in the search
   space, as has been rumored?
 - Can OVER stem its margin declines, and when will its international
   business kick in?

  Yahoo!:

 - What are YHOO's plans for its recent Inktomi acquisition?
 - Will YHOO offer its own "in-house" pay-per-click option?
 - What is the strategic importance of YHOO's recent deal with 
   ContentSprinks?
 - Does YHOO really plan to end its search partnership relationship
   with Google?

AND MORE

Sign up now for a 30-day free trial to FindProfit and you'll gain instant access to FindProfit's in depth coverage of the pay-per-click advertising sector, as well as our full "as it happens" investment commentary and comprehensive model portfolios, by clicking here: http://www.findprofit.com/subscribe.php3?refer=zone3. Subscribers also receive access to FindProfit's Special Bonus Report, "Five MUST-OWN Bargain Stocks!"

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FindProfit finds you winners. The service posted a +73% audited-return in 2002, and model portfolio gains of 49%, 48% and 9% since August 2002.

About FindProfit.com:

FindProfit.com is a leading publisher and provider of lively, fun, informative and profitable investment commentary for individual investors who love the stock market. As a 100% independent investment advisory service, FindProfit's only bias is towards making its subscribers money. FindProfit's real-time "as it happens" investment service gives individual investors the edge they need to consistently beat the market. For more information or to sign up now for a free 30-day trial to FindProfit, please visit: http://www.findprofit.com/subscribe.php3?refer=zone3.

FindProfit, LLC is not a registered broker dealer or a registered investment adviser. No information accessed through the FindProfit, LLC Web site, or any link contained on the FindProfit, LLC Web site, constitutes a recommendation by FindProfit, LLC to buy, sell or hold any security, financial product, or instrument discussed therein. Information accessed through linked sites neither is, nor should be construed as, an offer, or a solicitation of an offer, to buy or sell securities by FindProfit, LLC. FindProfit, LLC may or may not hold positions in securities being discussed in this news release and/or mentioned on the FindProfit, LLC Web site. Investors shall be fully responsible for any investment decisions they make, and such decisions will be based solely on their evaluation of their financial circumstances, investment objectives, risk tolerance and liquidity needs. Investors are encouraged to consult with their registered broker and/or investment adviser before making any investment decision.



            

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