VANCOUVER, B.C. March 25, 2003 (PRIMEZONE) -- Maximizer Software Inc. (Other OTC:MAXPF) (TSE:MAX), a leading provider of innovative customer relationship management (CRM) and contact management solutions announced today that it plans to go head to head with market rival, Frontrange Solutions Inc. (makers of GoldMine) to win additional customers, business partners and market share.
"We're going after our competition head on," said Ralph Kretchmar, Vice President of Sales & Marketing for Maximizer. "We have a better product with Maximizer Enterprise and with our new simplified and reduced pricing we're going to take them on deal by deal and win."
The new price of Maximizer Enterprise takes effect in North America on April 2, 2003 and will start at $489 per user license, with no charge for server modules. This pricing includes all sales, marketing and customer service modules plus remote synchronization, Max Exchange and is lower than what is currently offered by GoldMine.
"Our Maximizer Enterprise product is designed specifically to offer a complete and affordable CRM solution for the small to medium-sized enterprise (SME) market. This compares to GoldMine which is focusing on its contact management business, as witnessed by their recent product name change from 'GoldMine Sales & Marketing' to 'GoldMine Business Contact Manager - Corporate Edition,'" said Kretchmar.
"We have long believed that our product is superior to the GoldMine offering and the latest PC Magazine round-up validated our belief by awarding us a higher, 4-star rating and 'Honorable Mention' in the CRM and SFA (Sales Force Automation) review," said Tom Bennett, Chief Technology Officer of Maximizer.
"Maximizer Enterprise offers us better functionality in its Marketing Campaign Manager module than anything we saw in GoldMine or any other CRM software," said Aaron Parkinson, Vice President of Sales & Marketing, Multitrode Inc. of Boca Raton, Florida. "Also, its sales, marketing and customer service are all in one integrated suite."
"Maximizer Enterprise is configured in the same way a customer thinks plus it's cost effective and user friendly," said Parkinson. "And, its highly customizable, user-defined fields -- combined with a powerful Marketing Campaign Manager -- enables us to execute mass targeted email campaigns more quickly and effectively."
"Our new pricing combined with a superior product will allow us to win a significant share of GoldMine's market and will provide customers with unbeatable value," said Kretchmar. "We invite GoldMine's customers and business partners to check and compare functionality and total cost of ownership (TCO) between our product and theirs directly."
About Maximizer Software Maximizer Software Inc. is a leading provider of innovative customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service. Maximizer Software has helped over 5,000 Maximizer Enterprise(tm) customers and over one million Maximizer(tm) users grow their business by building profitable customer relationships with award-winning solutions. Maximizer Software is a global organization with Reseller Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, Hitachi Data Systems, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com.
For further information, please contact: Kate Jobling Maximizer Software Inc. 604-601-8000-ext. 8298 kjobling@maximizer.com