CHICAGO, April 2, 2003 (PRIMEZONE) -- The National Research Bureau (NRB), the leader in comprehensive shopping center intelligence, announced today the release of Retail Real Estate America (RREA), a new supply and demand data resource that profiles the largest 100 metropolitan areas from information supplied by the NRB Shopping Center Database, the Trade Dimensions Retail Database and Claritas Inc.
NRB is a division of San Diego-based Claritas, the premier provider of intelligent marketing information and target marketing services.
"RREA provides a great first look at a market from both the supply and demand side," said Nancy D. Veatch, President of NRB. "With it, retail site location and investment analysts can speed up their fact-gathering process and begin to compare market opportunities using key market indices to make this initial research process easier," she added.
Veatch said RREA, which is available in e-book format, features market overviews and in-market web links for the top U.S. markets. "These markets contain more than 28,000 of the almost 40,000 shopping centers contained on the NRB Shopping Center Database, or 70% of the total U.S. centers. And, they represent more than 72% of the total supply of shopping center square footage and contain more than 63% of the total U.S. population."
The Trade Dimensions retail data, Veatch explained, are presented by selected retail category within a market for each retailer with five or more locations in the market. These retailers would be located in all types of locations -- including both shopping center and non-shopping center locations. The Trade Dimensions Retail Database contains the most accurate profile data available for all supermarkets, mass merchandisers, liquor stores, drug stores, wholesale clubs, cigarette stores, convenience stores and category killers -- a total of 321,323 outlets.
The Claritas demographic data package includes current and forecasted population estimates, household and income growth, race/ethnicity profiles and retail sales and employment statistics by county within MSA, she said.
Veatch added that website information links are also provided for each market, making each report a dynamic market resource that extends the scope of the product to local information sources such as economic development commissions, local government market information sources and major business publications available in the market.
About National Research Bureau
Headquartered in Chicago, Ill., the National Research Bureau is the premier provider of retail real estate information in the United States. For 47 years NRB has published information for the shopping center industry, and its database of information on almost 40,000 U.S. shopping centers is the only comprehensive and detailed information source on shopping centers available. Visit www.nrbonline.com to learn more about RREA and NRB.
About Claritas
Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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