SAN DIEGO, APRIL 7, 2003 (PRIMEZONE) -- Jim Laiderman, the former publisher of Target MarketPlace (TMP), a quarterly publication aimed at target marketing professionals, has joined Integras, the newly-formed, advanced analytical services division of Claritas Inc., as Vice President of Customer and Locational Research.
In his new position, Laiderman, will be responsible for providing consulting expertise in customer profiling, retention, modeling and site and location research. Integras was launched in mid-January 2003 and distinguishes itself by the breadth of its data resources, including sister companies such as ACNielsen, Nielsen Media Research and Spectra Marketing Systems.
Laiderman founded the Encinitas, Calif.-based Target MarketPlace in 1999 and grew it into a highly regarded publication with a circulation of over 200,000. Its readership and format were focused on a wide variety of topics, including business intelligence, customer relationship management (CRM), database marketing, e-Marketing, geographic information systems (GIS), list services and modeling.
Previously, Laiderman spent 10 years at National Decision Systems (NDS), which later merged with Claritas in 1999 under the Claritas name. At NDS, he rose from Senior Account Executive to Director of the Retail Group and was responsible for sales support, project management and marketing development.
About Claritas
Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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