NEW YORK, May 6, 2003 (PRIMEZONE) -- There is a new trend in America, and it's all about curves, according to a national survey(see Note) released today by CURVATION(tm), a new line of sensual and liveable intimate apparel from VF Intimates, created for curvaceous women.
A photo accompanying this release is available at: http://media.primezone.com/prs/?pkgid=534
Hello Curvaceous!
The CURVATION "Celebrate Your Curves" survey celebrates the over 60 million curvaceous women in the U.S. In a show of support for women with curves, the survey reveals that three-quarters of American women (73%) want the term plus-size replaced with a more positive term. The most popular new term was "Curvaceous"(40%).
American Men Say Curvy is Sexy
American men nationwide are revealing their appreciation for real women! The survey reveals that five out of ten men (49%) think curvaceous women are sexy and two out of five (42%) admit they are actually MORE attracted to curvaceous women. Additionally, a resounding 70% of men say curvaceous women can be fit and healthy, and two out of five say there is "nothing more natural than a curvaceous woman."
There is a New Trend and Hollywood is Listening!
"Don't be afraid of the curves!" urges Queen Latifah, CURVATION spokesperson. "I am proud to be a curvaceous woman and represent a brand like CURVATION that embodies the strong spirit of sexy, curvaceous women everywhere."
Americans increasingly want to see curvaceous, sexy women like Queen Latifah in the movies and on TV. According to the survey, more than three out of five women (62%) believe it's time curvaceous women had more prominent roles in film and TV. In fact, the majority of women find it easier to relate to curvaceous women on screen: more than half of women surveyed (53%) said that seeing these women in films and on TV helps them feel better about themselves.
Queen Latifah: An Inspiration to Women Everywhere
The curvaceous, Oscar-nominated actress Queen Latifah is in high demand these days. Echoing Hollywood's appreciation of Queen Latifah, almost fifty percent of Americans (47%) identify Queen Latifah as a positive role model for women of ALL ages, describing her as: successful (69%), confident (66%), smart (50%) and beautiful (40%).
Wanted: Intimate Apparel for Sexy, Curvaceous Women
"From our survey, we found that curvaceous women wish they could find lingerie to make them feel sexier (42%)," says Anne Jardine, Vice President and General Manager of CURVATION. "CURVATION has listened by providing a sensual and liveable line of lingerie to celebrate the strength, confidence and power of curvaceous women."
Additional Survey Findings:
-- Positively Curvy! 60% agree that the inclusion of curvaceous women in popular movies and TV shows sends a positive message to young women.
-- The Real Deal. Additionally, two-thirds of Americans (65%) agree that movies and TV shows that include curvaceous women are more real.
Queen Latifah
Award-winning musician and Oscar-nominated actress Queen Latifah serves as the CURVATION spokesperson as well as a role model for curvaceous women. She brings a strong message of empowerment to women and girls through her song lyrics, her motivational speeches, and her inspirational books, "Ladies First: Revelations of a Strong Woman," published in 1999, and "Stay Strong: Simple Life Lessons for Teens," to be published later this year.
Curvation
CURVATION provides the over 60 million curvaceous women in America with an intimate apparel wardrobe that is both sensual and liveable. Real women with real curves were the inspiration behind CURVATION, intimate apparel that celebrates curvaceous women by offering them everything they want in lingerie: beauty, function and comfort at an affordable price.
CURVATION is currently available exclusively at Wal-Mart.
VF Corporation
VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate aparrel, playwear, workwear and daypacks. Its principal brands include Lee(r), Wrangler(r), Riders(r), Rustler(r), Vanity Fair(r), Vassarette(r), Bestform(r), Lily of France(r), Lee Sport(r), Healthtex(r), JanSport(r), Eastpak(r), Red Kap(r) and The North Face(r).
NOTE: Survey
Leflein Associates, Inc. conducted this online survey of 1,000 adults (511 women and 489 men), ages 18 and over. Responses were accepted between March 10th and March 12th, 2003. The online panel surveyed was balanced by age, gender, and region, and is representative of the U.S. Internet population, with a margin or error of plus or minus 3 percentage points at the 95% confidence level.