PRINCETON, N.J., May 22, 2003 (PRIMEZONE) -- As consumers show an increasing interest in self care strategies and natural products, their preferences are ringing up lots of hard, cold cash - a sound that has reverberated in the ears of drugstore chain and mass merchandising executives. No longer confined to health and vitamin stores, health-conscious consumers are finding the products they seek down the street, rather than across town.
A case in point is the drugstore footcare aisle - traditionally a "ho-hum," rather predictable sort of place where those with aching feet went to buy a limited number of products, knowing already what they planned to buy. Primarily as the result of increasing numbers of baby-boomers, whose demands and expectations exceed those of their parents' generation, the footcare aisle has begun a subtle, but definite transformation.
New products from small, innovative manufacturers are adding to the number of choices available to consumers at major retail chains. An example is NonyX(r) Nail Gel, manufactured by Xenna Corporation. According to CEO Carol J. Buck, "NonyX addresses the problem of men and women who find their once clear, healthy-looking nails have become unattractive and discolored over time, turning shades of brown or yellow. NonyX takes a new approach to the problem by removing keratin debris, the actual source of nail discoloration under the nail."
Ms. Buck says that when regularly applied to toenails and fingernails, NonyX breaks down and removes keratin debris - under-nail discoloration that can be white, yellow or a dark brown. NonyX is all natural, patented and comes with a money-back guarantee. Packaged in a 4 oz. bottle with an applicator tip cap, it contains a 3-month supply.
According to the American Podiatric Medical Association, three-quarters of Americans have foot problems. With an estimated 12,500 Americans turning 50 every single day, we can expect to see more unique products designed to offer the consumer greater variety in foot care, as well as other personal grooming needs. NonyX Nail Gel is currently available at Rite Aid, Bi-Mart, Drug Emporium, Value Drug and Moye's Pharmacies.
For a photo of NonyX Gel and more information on natural products for nails, skin and hair contact Xenna at www.xenna.com or call (800) 368-6003.
The Xenna Corporation logo is available at http://media.primezone.com/prs/single/?pkgid=559