DALLAS, June 4, 2003 (PRIMEZONE) -- Trust is an issue many deal with each day. The trustworthiness of a fellow employee, client or partner can make or break a transaction or, in some cases, even a business. Success depends on trust. This is author Edward J. Dawson's message in his newly released book, Trust in Business and Other Transactions: Who and When (now available through 1stBooks).
Although his trust assessment model was developed primarily for business use, it has many other daily applications, Dawson states. The book focuses on three factors, which can significantly reduce the amount of "trust risk" that will occur during business transactions: character assessment, trust relationships and transaction structures.
To lower the risk of being "burned," Dawson suggests several tips in detail to improve the probability that trust will be honored. Instincts, the author notes, are not a reliable way of determining whether trust should be extended. Nor are previous personal experiences, since "everyone suffers from a lack of experience," he adds.
Trust in Business is targeted toward those in management, sales, financial services, law enforcement, law and politics, along with the general public. By using the model, this book aids readers in spotting untrustworthy people, gaining an insight into vital transaction risk factors and becoming a better judge of character.
Dawson currently resides in Dallas, Texas. He received a bachelor's degree from Carnegie Mellon University and a master's degree from the University of Chicago. He is currently chairman and president of Capital Alliance Corporation, where he has worked for almost three decades. He also teaches two graduate-level business classes at Southern Methodist University.
In addition to Trust in Business, Dawson has published three other books, including The Corporate Seller's Handbook, Pricing a Privately Held Corporation and How to Successfully Sell Your Corporation.
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