VANCOUVER, B.C., June 5, 2003 (PRIMEZONE) -- Maximizer Software Inc. (Other OTC:MAXPF) (TSE:MAX), a leading provider of innovative customer relationship management (CRM) and contact management solutions, announces that A&E Television Networks has chosen the Company's Maximizer Enterprise 7 software as its new CRM solution.
"A&E looked at a number of CRM providers including-SalesLogix, Upshot and their current installation of GoldMine but found that Maximizer Enterprise provided the very best solution within the marketplace," said Liz Wolfe, Vice President of Sales & Marketing for Wintec, a major Maximizer business partner based in New York.
"Maximizer Enterprise really met our overall business needs," said Rich Cataggio, VP of Information Systems & Facilities with A&E Television Networks. "Our GoldMine solution was giving us limited functionality whereas Maximizer Enterprise has a fully integrated sales, marketing, customer service and support solution which provides the right amount of functionality-and at a great price," said Cataggio.
A&E customer service agents will start using the Maximizer Enterprise CRM application, effective immediately, to assist them as they go into their heaviest sales season.
About A&E Television Networks A&E Television Networks, a joint venture of the Hearst Corporation (37.5%; ABC, Inc., 37.5%; and NBC, 25%), is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, magazine publishing, Web sites, books, and music CDs, to home videos and support of nationwide educational initiatives.
About Maximizer Software Maximizer Software Inc. is a leading provider of innovative customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service. Maximizer Software has helped over 5,000 Maximizer Enterprise(tm) customers and over one million Maximizer(tm) users grow their business by building profitable customer relationships with award-winning solutions. Maximizer Software is a global organization with Reseller Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, Hitachi Data Systems, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com
For further information, please contact: Kate Jobling Maximizer Software Inc. (604) 601-8000, ext. 8298, kjobling@maximizer.com.