LAKEWOOD, Colo., June 18, 2003 (PRIMEZONE) -- BSI2000 (OTCBB:BSIO) announced today that the company is beginning a national marketing campaign on CNBC Television. CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 175 million homes worldwide, including more than 86 million households in the United States and Canada.
The commercial was directed by KMGI, Inc. in New York, which boasts an incredible success rate with major financial service. KMGI is the leading interactive production company redefining how companies use the Internet for advertising, marketing, e-commerce, entertainment and education. KMGI's extensive client list includes GE, Intel, DuPont, Pepsi, American Airlines, CBS, Volvo, Siemens, CNN, Best Western, and The Washington Post.
The marketing campaign on the CNBC's network should give BSI2000 the market exposure it deserves. BSI2000 is poised to take advantage of emerging business opportunities in the Homeland Security market by providing secure identification card systems to government services and other organizations both domestically and abroad.
On Sept. 20, 2002, the INS awarded BSI2000 a contract to deliver its SIGABA 2000 secure identification and border crossing/tracking system to the INS for evaluation in a pilot-testing program. The BSI2000's SIGABA 2000 system both reads and validates the authenticity of the 10 million secure optical Green Cards and Border Crossing Cards ("Laser Visas") that have been issued by the INS to date.
Recently, INS informed BSI2000 that the INS Office of Security had granted necessary security clearances to the BSI2000 staff and facilities. BSI2000 expects to deliver the ordered SIGABA 2000 units soon.
The optical Green Cards are issued to permanent resident aliens and the Border Crossing Cards are issued to visitors from Mexico that travel frequently to the United States. SIGABA 2000 enables INS officers to verify the identity of border crossers and resident aliens by fingerprint biometrics, digital cardholder photographs and other information that is stored in the optical cards.
In addition, BSI2000 recently announced its proprietary Crypto 2000 system that elevates data security for optical cards to a highly secure Federal Government level. The Company also filed a multi-faceted patent that should protect the special crypto hardware, software, and cryptographic protocol that make up Crypto 2000.
BSI2000 believes that the significance of the strategic Crypto 2000 technology is that it enables cryptographically secure optical card systems to be built for the first time. The Company believes that it provides the most secure card systems in the world.
About BSI2000, Inc.
BSI2000, Inc. designs and builds secure identification and transaction systems that use optical cards. Its primary market is homeland security.
Company Web Site: www.bsi2000.com (English, German, French, Russian, Arabic).
SIGABA 2000 and Crypto 2000 are trademarks of BSI2000 Inc. Patents pending.