GREAT FALLS, Mont., June 20, 2003 (PRIMEZONE) -- Victor Industries (OTCBB:VICI ) is pleased to announce that their commercial FM radio broadcast is available on the web at http://www.theheat1003.com. This is done through an agreement with Surfer Networks and is in full compliance with the Recording Industry Association of America (RIAA) for the rules set forth for Internet Broadcasting.
Commenting, Josh Gager, President of New Wave Media Corporation said, "Ours is the only commercial radio station between Seattle and Minneapolis to the west and east and Canada and Denver to the north and south who have consistently made their broadcast available on the world wide web. The category of music we play is Rhythmic Top 40, the fastest growing and most explosive music format in the nation. We are extremely pleased with our audience response, as this is the first station with this format in the State of Montana. Our advertiser market testing is complete and we are now ready to begin our serious sales efforts."
Continuing Mr. Gager stated, "To that end we have retained Mr. Jim Flanagan as sales manager for the Company. Jim started in the radio business at 18 years of age, and in the intervening eleven years Jim has graduated from Columbia College with a degree in radio management, coordinated the Foundation Room for the House of Blues in Los Angeles, acted as Production Manager for Jam Productions in Chicago as well as forming his own production company for such events as the Democratic National Convention in Chicago in 1996."
Concluding, Mr. Gager added, "We are now the only MTV affiliate in the state of Montana, with access to their production and talent. We have full access to Rick Dees (The Most Popular and Highly Rated Disc Jock in America) for promotions and voice work. We have market exclusive rights to Carson Daly (A Nationally Recognized name among our target audience, who not only hosts his own radio show, but appears on MTV's 'TRL' and his own TV Show 'Last Call with Carson Daly') for voice work, promotions and sponsorships. We have won two awards from the U. S. Air Force for Public Service Announcements and had the rights to the 'Raptor' while it was in Great Falls for remote broadcasts. (The 'Raptor' is a special edition SUV equipped with a 42 inch plasma display screen and an extreme sound system and is the pride of the Air Force recruiting service)."
"We have also received letters of extreme satisfaction, one of which stated: 'Moms, Dads, high school kids, officers from the base, and many more customers have mentioned they heard about our business on 100.3, it's amazing that people mention it. I have advertised on other radio stations before with very little feedback from customers. This is completely different. You are doing something right and innovative, so keep up the good work.'"
"We've logged over 6,000 phone calls on our request line in less than one month. This means nearly 6% of our entire market area has been in contact with our radio station in the last month."
"Things are going quite well."
About New Wave Media
New Wave Media selects radio stations that are not currently fully utilizing their assets. For instance, in the current Local marketing agreement through which New Wave is operating 100.3 FM in Great Falls, Montana, the tower can be repositioned to hit not only Great Falls but Helena, Montana as well. Once this is accomplished 100.3 FM would be the only multi-market station in the area and the largest radio station in Montana. New Wave Media's strategic plan involves many such stations in Montana.