LONE TREE, Colo., July 3, 2003 (PRIMEZONE) -- Active Press, LLC. announced today that its licensed network of over 60,000 websites surpassed 200 million unique visitors during June 2003, according to network sources.
"We are thrilled that our licensed network is ranked in the top 35 of all Internet traffic. Our members now have an even greater global reach for pushing out their corporate message using our exclusive online Press Release Postcards. In October 2002, our network had 45,000 websites with 30-35 million monthly visitors. More people are moving online to access information than ever before and we're ready to meet the demand. Our media diversification effort will include the release of Non-Profit Press Release.com, Government Press Release.com, Global Press Release.com and Private Press Release.com to round out our online media network of five press release repositories," said John Boyd, CEO.
Active Press has created the only on-line press release repository and research tool featuring data on 11,000 public companies from 3,000 media sources, called Corporate Press Release.com. They go beyond traditional submission, and put company press into action with guaranteed global exposure. They give company members, cost effective access to their media network of at least 35 million monthly viewers, for a direct voice to the public with their corporate message. Their members can become publicity magnets through co-operation rather than competition.
"Over $80 billion was spent last year on telemarketing. The Wall Street Journal reported yesterday that companies will move to 'email and direct advertising in response to the government's launch of the 'do not call' registry,' but I disagree. The cost to mail 100,000 postcards is $24,000 for postage alone. We can reach 120,000 people on our network using a Press Release Postcard for $995 with tracking and targeting options. For $24,000 a member company can reach 3.5 million people with an online postcard versus 100,000 people using direct mail and have about the same 1% response rate. And email is too risky when companies like AOL, Earthlink, MSN and others can sue for sending an unsolicited message to their subscribers and win in court. Online advertising and pop-unders in particular, which have the highest click-thru rate, is what is going to fuel the telemarketing exodus to the Internet," said Boyd.
Active Press believes it is the only online media company that has bundled free advertising as part of their membership packages. "Marketing experts today are missing the importance of creating constant awareness for companies. Our packages are designed around 'The Hollywood Method' of selling. Hollywood has mastered exposing people to their message 5 - 7 times to sell millions of movie tickets on opening Weekend. They know how to create the 'buzz' around their movie stars. CEOs should take note for promoting their companies and we can help them do it for less than other media sources," Boyd said.