PHILADELPHIA, July 9, 2003 (PRIMEZONE) -- MEDIA ADVISORY --
What: Fun, FREE event: The search for the world's best LEGO(r) builders comes to Philadelphia on its way through America, Canada and more than 180 cities across Europe When: July 18, 12:00 p.m. -- 5:00 p.m. July 19, 11:00 a.m. -- 5:00 p.m. July 20, 11:00 a.m. -- 5:00 p.m. Where: Penn's Landing, at Columbus Blvd. & Walnut St. Look for the large white tents in the Walnut East Parking Lot Cost: Free to the public Details on LEGO's "What Will YOU Make, Philadelphia" Challenge: -- Kids and adults are invited to: -- Learn tips and tricks when you share your model with a MasterBuilder in our "Antique Road Show" style tent -- Participate in Philadelphia-specific storytelling through building -- Join family building challenges, and learn new games using LEGO bricks -- Children will be named "Official LEGO Builders" and will receive their license to build like the Masters! -- The winner of the worldwide search will go behind-the-scenes in Denmark to help LEGO Masters build a life-sized model for public display -- For information on other event dates and locations, visit www.LEGO.com/create or call LEGO at 1-800-422-5346 PHOTO OPS & MEDIA RESOURCES: -- Carnival atmosphere with tents, and 6-foot-tall robot of more than 20,000 bricks -- Colorful, high-energy areas for children of all ages to Make & Create with LEGO -- MasterBuilders teaching Philadelphia-area kids tips, tricks and building secrets -- Photos and B-roll of celebrity-studded kick-off event in New York City
For ON-SITE AND IN-STUDIO INTERVIEWS with the LEGO MasterBuilder, contact Alex Laurelli: 415-249-6760 or laurellia@ruderfinnswitzer.com
The Penn's Landing Corporation logo is available at: http://media.primezone.com/prs/single/?pkgid=349