LANCASTER, Pa., July 16, 2003 (PRIMEZONE) -- From North Africa and Europe to the high-powered Chicago advertising world, Another Kind of Writer, 1946: The Ups and Downs and Starts and Stops of One Writer's Beginnings...(now available through 1stBooks) tells the story of Wallace J. Gordon. After serving in World War II and piling up mountains of rejection slips as a writer, he made his career out of writing ads for companies ranging from Coca-Cola to the neighborhood supermarket.
Serving in the U.S. Army during World War II, the author attended Northwestern University with the help of the GI Bill. This memoir begins as a young struggling writer attempts to readjust to American life. He lands his first job writing part of Sears Roebuck Catalog, "America's Wish Book." He describes the inner workings of the catalog and how he eventually followed one success after another, moving onto the "big leagues" of Chicago advertising.
He wrote ads and commercials for companies like Coca-Cola, Dodge and Betty Crocker. He spent 40 years in the "advertising wars." Now he tells his story as a "wannabe" writer hitting Michigan Avenue, a young soldier and a man who wins and loses several loves, while leading an intense life of advertising, travel and creativity.
Gordon, born in Eau Claire, Wis., graduated from Northwestern and began writing for the Sears catalog. From there he moved to one of Chicago's top advertising agencies and then to several others, where he spent almost 40 years. With three sons from his first marriage, six years of widowhood and a happy second marriage, Gordon has traveled extensively and enjoys reading and writing. This memoir is the fourth of six he plans to publish.
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