ALISO VIEJO, Calif., Aug. 13, 2003 - Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, today named Buy.com, The Internet Superstore(tm), as the No. 3 fastest growing retail website for the week ending August 3, beating Wal-Mart, Bed Bath and Beyond, and Victoria's Secret. The growth is attributed to back-to-school shopping, causing traffic at Buy.com to jump 83 percent with more than 1.2 million unique visitors from home during that week.
"We attribute this spike to our Back To School Superstore," said Brent Rusick, chief operating officer at Buy.com. "Dubbed 'Buy.com University,' the store features sales on everything from consumer electronics and books to sporting goods and DVDs. It's one-stop shopping for students and parents."
Buy.com's Back To School Superstore starts shoppers off at a virtual campus, prompting them to "mouse through our campus for great deals," featuring a Library, Student Center, Bookstore, Computer Lab and Dorm Room. A list of featured vendors, called "Fraternity Row," highlights well-known names including Microsoft, Sony, Pioneer and Jansport. To visit the Back To School Superstore, go to http://www.buy.com/retail/backtoschool.asp?loc=11840.
About Buy.com
Buy.com(tm), The Internet Superstore(tm), offers its over 5 million customers more than 1.5 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, sports and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com(tm) and The Internet Superstore(tm) are trademarks of Buy.com Inc.