ATLANTA, Aug. 20, 2003 (PRIMEZONE) -- Church's Chicken(tm), a division of AFC Enterprises, Inc. (Ticker:AFCE), announced today that starting on August 25, 2003, Church's Chicken customers who purchase select chicken meals will receive a free Hollywood Video(r) movie rental certificate.
Through September 28, 2003, customers who order a five or more piece chicken meal will receive a free Hollywood Video movie rental certificate. Certificates may be redeemed at any Hollywood Video store for any new release, DVD, or Hollywood Film Library(tm) movie rental. Coupon redemption requires a free Hollywood Video membership.
This promotion underscores Church's continued commitment to customer satisfaction. "We have been developing ways to bring more value to Church's customers," said Hala Moddelmog, president of Church's Chicken. "Now our customers can enjoy our chicken and get great entertainment for free."
The promotion will be supported by direct mail, in-restaurant signage, local television and radio commercials. The television and radio spots were produced by Levenson & Hill advertising agency of Dallas.
This promotion is offered for a limited time. Limitations and restrictions apply to rental certificates. For more information on this offer, visit the Church's Chicken Website at www.churchs.com.
About Church's Chicken
Church's Chicken, one of the world's largest quick-service chicken restaurant concepts, focuses on high quality food served at a value price. Menu specialties include Southern-style chicken and side items such as corn on the cob, fried okra, mashed potatoes and gravy, and signature Honey-Butter Biscuits(tm). Church's Chicken has more than 1,500 locations worldwide driving system-wide sales of approximately $900 million in 2001. Visit Church's Chicken on the World Wide Web at www.churchs.com.
About AFC Enterprises
AFC Enterprises, Inc. is the franchisor and operator of 4,006 restaurants, bakeries and cafes as of July 14, 2003, in the United States, Puerto Rico and 35 foreign countries under the brand names Popeyes(r) Chicken & Biscuits, Church's Chicken(tm), Cinnabon(r) and the franchisor of Seattle's Best Coffee(r) in Hawaii, on military bases and internationally. AFC's primary objective is to be the world's Franchisor of Choice(r) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC Enterprises had system-wide sales of approximately $2.7 billion in 2002 and can be found on the World Wide Web at www.afce.com.
About Hollywood Video
Founded in 1988, Hollywood Entertainment Corporation (Nasdaq:HLYW) owns and operates over 1850 Hollywood Video retail stores in 48 states. Hollywood Video, the second largest video retailer in the U.S. is dedicated to providing exceptional guest experiences that are delivered with genuine warmth and friendliness. Based in Wilsonville, Ore., Hollywood Video employs more than 25,000 nationwide. Learn more about Hollywood Video on the web at www.hollywoodvideo.com.