STOCKHOLM, Sweden, Aug. 28, 2003 (PRIMEZONE) -- Based on a global agency review and Framfab Denmark's proven track record in building innovative and entertaining brand websites for some of the world's biggest brands, Carlsberg Breweries chose Framfab to create their new brand site.
Alex Myers, Group Vice President Marketing, Carlsberg Breweries: "Framfab has proven a strong holistic approach to digital communication: They have created both strategy and execution, and they've shown a good understanding of the very complex task of handling an international brand, with different market situations, online. The challenge increased because the Carlsberg brand has been undergoing a global repositioning. Also, it was a challenge for a brand like Carlsberg to become a relevant online destination -- and I am proud to say, that we have found a very interesting solution which clearly differentiates us from other industry players."
Framfab's approach to Carlsberg's site concept is a fresh departure from traditional online beer marketing. Built entirely in Flash, the site provides Carlsberg with more interesting ways to communicate with their core audience online. Rather than basing the content only on beer, the site focuses on the situations in which consumers enjoy beer and the human interaction that goes with it. Utilizing Carlsberg's cosmopolitan outlook, the site also samples interesting situations and locations well known to the world of Carlsberg drinkers - in the first edition, users are taken on location in London and Copenhagen. The site also deals with Carlsberg's many sponsorships in the world of sport, with the first focus on Carlsberg's very own take on Euro2004.
To get a look at the new brand site, go to www.carlsberg.com, and click "Experience."
For more information, please contact: Framfab Denmark Jannik Liedner, Director of Business Consulting +45 39 16 29 20 jannik.liedner@framfab.dk Jesper Andersen, CEO, Framfab Denmark +45 39 16 29 29, jesper.andersen@framfab.dk Carlsberg Breweries A/S Jesper Bielenberg Vestergaard, Project Manager - New Media Corporate Marketing & Innovation +45 33 27 28 68 jesper.vestergaard@carlsberg.com Framfab AB Anders Ekman, CEO +46 8 41 00 10 00 anders.ekman@framfab.se Framfab AB Tobias Bulow, Group Communications Manager +46 709 41 22 58 tobias.bulow@framfab.se
Framfab is a leading provider of consulting services and business solutions based on Internet technology. Most of Framfab's customers are big international companies, including 3M, AXA, the Coca-Cola Company, Danske Bank, Electrolux, Ericsson, Hydro Texaco, IKEA, Kellogg's, Maersk Sealand, NEC Packard-Bell, Nike, Observer, Postbank, Quelle Versicherungen, SAAB, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, France, Germany, the Netherlands and Sweden. The company is quoted on the O list of the Stockholm Stock Exchange (ticker symbol FRAM). For more information, please visit www.framfab.com
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