'Code Blue' Featured at Optical Storage Symposium -- 2003

OSTA Optical Storage Symposium to be Held in Conjunction with CEA Industry Forum at La Costa Resort in Carlsbad, CA


CHATSWORTH, Calif., September 2, 2003 (PRIMEZONE) -- The Optical Storage Technology Association (OSTA) announced that it is hosting Optical Storage Symposium - 2003, to be held Oct. 13 and 14, 2003, at the La Costa Resort in Carlsbad, Calif. The event is co-located with the Consumer Electronics Association's Industry Forum to enable attendees from both conferences to attend selected joint activities, including an important panel, "Code Blue", on the future of Blue Laser Technology. OSS 3003 attendees will also have full access to the joint CEA/OSS Marketplace exhibit area.

Perry Solomon, President and CEO of Alera Technologies and moderator of the Code Blue panel stated, "With the promise of additional speed and huge storage capacities, Blue Laser Technology is an important consideration for the success of future computer and consumer electronics products. This will be an exciting opportunity to hear the viewpoints of key industry experts from multiple disciplines."

Code Blue Panel: 10:15 a.m., Tuesday October 14. From the creators and first movers of both the content and the technology, this session focuses on "Blue Laser Facts and Fiction." A unique opportunity to interface with the experts on critical issues such as the potential for format wars - is it Deja Vu All Over Again? Learn about the issues and opportunities in the process of commercializing Blue Laser Technology from those on the bleeding edge.

Moderator:

Perry Solomon, President and CEO, Alera Technologies

Panel:

Dr. Wouter Leibbrandt, Storage Systems and Applications, Philips Research Laboratories;

Hisashi Yamada, Chief Fellow, Digital Media Network Company, Toshiba;

Bo Anderson, President, Video Software Dealers Association;

Jeff Fink - President, Sales and Marketing, Artisan Home Entertainment

In addition, to the Code Blue session, Sony will be introducing new Blue Laser Technology at OSS 2003.

The cost for this information-packed event is just $275 for OSTA members and $375 for non-members. Limited walk-up reservations at the door are available for $300 for members and $400 for non-members. For more information or to obtain the registration form, visit the OSTA website at www.osta.org/oss , or call (408) 253-3695.

The OSTA Optical Storage Symposium - 2003 will be held at the La Costa Resort, Costa Del Mar Road, Carlsbad, California 92009. For room reservations call (760) 438-9111 or 800 854-5000.

About the Optical Storage Technology Association (OSTA)

The Optical Storage Technology Association (OSTA) was incorporated as an international trade association in 1992 to promote the use of recordable optical technologies and products. The organization's membership includes optical product manufacturers and resellers from three continents, representing more than 85 percent of worldwide writable optical product shipments. They work to shape the future of the industry through regular meetings of DVD Compatibility, Commercial Storage Applications (CSA), Marketing, MultiRead, Planning and UDF committees. Interested companies worldwide are invited to join the organization and participate in its programs by contacting an OSTA representative at +1 (408) 253-3695, by fax +1 (408) 253-9938 or by addressing its Web site at www.osta.org.

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are creating a new standard in the industry with professional strength solutions that are exceptionally easy to use and understand. The Alera Technologies offering is augmented with unique, useful accessories. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the OSTA Marketing Committee. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352



            

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