maxxZone Targets Christmas Test Market Launch


LAS VEGAS, Sept. 24, 2003 (PRIMEZONE)-- maxxZone.com(TM), Inc. (OTCBB:MAXZ) announced today that present lifestyle trends virtually demand the planned launch of its range of maxxZone Baseball and Golf funplay equipment for Christmas.

"maxxZone made significant progress in 2003, including the acquisitions of maxxPlay and its comprehensive range of innovative sports learning, practice and fun play products and China maxxTEL, a Beijing telecom company joint venture. Final business plans have given us great confidence in our unique products, as the earliest source of revenue for maxxZone. And revenue is the objective of the test market launch of a limited range of baseball and golf products for Christmas 2003," announced Mr. Roland Becker, President of maxxZone, in Las Vegas today.

"To enhance cross-promotion of our products and website of the company, all products will be marketed under the `maxxZone' label and logo," added Mr. Becker. maxxZone product sales are planned exclusively online via maxxZone.com. Partner Stores include Yahoo, Amazon (AMZN), and other online Department stores and a wide range of lifestyle, health, fitness and sports website alliances and links. maxxZone is confident its products will be in high demand by parents and grandparents already aware of the many social and health risks associated with the excessive use of computers, digital games and TV, as validated by increasing studies. maxxZone products provide a fashionable, fun and lifestyle relevant alternative to the present less than user-friendly, expensive, elite performance equipment and a timely antidote to the alarming increases in life-changing juvenile obesity and diabetes. Mr. Becker added that a comprehensive maxxZone product range and marketing launch is planned for Spring 2004.

MaxxZone's confidence in achieving our objectives is further boosted with the planned appointment of new Director and Chairman of the "Maxx Sports Axxess Advisory Committee" and highly qualified Chief Operating Officer. "With these appointments, maxxZone will gain 70 years of top level sports, finance, start-up and management experience," added Mr. Becker.

The company has already received prototype tooling samples of all of its planned Xmas products, and is presently negotiating final manufacturing agreements, tooling, orders, production schedules, pricing and delivery with Taiwan and China suppliers for planned maxxZone sales launch early December. maxxZone is expected to make further detailed announcement on progress shortly.

maxxZone targets 100 million U.S. fun-players with innovative, skills access sports equipment.

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Statements in this press release other than statements of historical fact are forward-looking statements, including, but not limited to, statements concerning the potential success of anticipated product features, the anticipated product offerings and the potential market opportunities for business performance management software. Such statements constitute anticipated outcomes and do not assure results. Actual results may differ materially from those anticipated by the forward-looking statements due to a variety of factors, including, but not limited to the company's ability to retain and attract key employees, the successful and timely development of new products, the impact of competitive products and pricing, customer demand, and technological shifts. For a more detailed discussion of factors that could affect the company's performance and cause actual results to differ materially from those anticipated in the forward-looking statements, interested parties should review the company's filings with the Securities and Exchange Commission. The company does not undertake an obligation to update its forward-looking statements to reflect future events or circumstances.



            

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