DENVER, Nov. 3, 2003 (PRIMEZONE) -- Active Press.com, "The Media Company For The People," announced it is launching a global "Kill Your Pop-up Blocker And Save A Tree" marketing campaign on their 70,000-plus websites.
For 2001, U.S. mailers spent $46.5 billion on mail, sending 93.7 billion pieces of mail, or 337 pieces for each person in the country, making it the number one form of direct marketing. Source: "Direct Marketing Association" Sept. 2002 Newsletter.
Direct mail advertising for 2004 should increase substantially with up to 60 million homes expected to join the national "do not call" telemarketing list. Companies show no sign of slowing down their effort to fill your mailbox with junk mail, which eventually ends up in landfills. PlanetArk.com reported that in the UK alone: "Every year over a third of all direct mail goes straight in the bin. Last year, over 78,000 tons of direct mail ended up in landfills."
Even people in the direct mail industry have agreed the numbers are staggering. Mailersclub.com has joined forces with American Forests and reported that over 10 billion of undeliverable pieces of mail are added to landfills each year.
Active Press believes it has the most cost-effective solution to this problem with its unique "Active Press Media Postcards". Using patent-pending pop-under technology anyone can get their message, from religion to politics to building brand awareness, delivered to thousands or millions of people for about a penny per exposure without creating any physical waste. "It amazes me how many people are buying pop-up and pop-under blockers because they are annoyed by having to move their mouse and close a window with a message from a direct marketer. The paper companies and direct mailers must love the anti-pop campaigns."
"The alternative is about 4.5 million tons of direct mail waste(see Note) from $46.5 billion in direct mail dollars per year that is filling landfills around the globe and cutting down 62 million trees (see Note). It's time people wake-up to the reality that advertising is not going away, but technology like pop-under ads can create a message that is completely `green.' We're getting the word out to `kill your pop-up blocker and save a tree.' If you're not willing to look at an online ad then you're just going to fill your mailbox with more junk mail," said John Boyd, President of Active Press.
Active Press promotes itself as "The Media Company For The People" with a pop-under network of 70,000 websites and a monthly reach of up to 200 million people. Active Press archives press releases and editorial content on virtually any topic.
"We can get a message in-front of 10,000 people for as little as $120 with full targeting, tracking and guaranteed exposure over a few days. Compare that to the cost of first class postage to reach 10,000 people at $2,400-$3,600, plus printing, labels and a mailing list. The biggest question that I get is whether this form of promotion works compared to direct mail. Netflix, Orbitz and Expedia have all used pop-under ads to build their brand and most people online know who they are. When done right, pop-under promotion works great and we've taken it to the next level using informational messages rather than advertising and the message disappears after delivery with no environmental waste. How can you beat that?" Mr. Boyd said.
Note: Source = www.stopjunk.com