SAN DIEGO, Nov. 11, 2003 (PRIMEZONE) -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, was recently recognized as an "Employer of Choice" by the San Diego Society for Human Resource Management (SD SHRM), winning the Crystal Award at the 2003 Workplace Excellence Awards.
Claritas, which won in the Emerging Size Company category, was one of only 13 companies of the 120-plus nominees to claim the society's coveted award.
Claritas President and CEO Robert Nascenzi said the award underscores how the Claritas human resources function contributes to the company's overall success.
"From the human resources function's role in helping select new employees in our search process, through their on-going creation of employee development programs at the company, the integration of the HR department into all facets of the way we do business is paramount to our success," Nascenzi said.
The award was submitted through the office of Patricia Mitchell, Claritas' Vice President of Human Resources and Facilities, said Nascenzi.
According to SD SHRM, Workplace Excellence connects the elements of organization, best HR practices and employee satisfaction. The cornerstone concept is that effective HR practices promote both employee satisfaction and business success.
Founded in 1945, SD SHRM is the local chapter of the national Society for Human Resource Management (SHRM). The organization provides a wide range of educational seminars, programs and other activities that allow members to develop their expertise in the various functional areas that constitute human resource management.
In addition, the organization develops programs and activities that serve to increase awareness and understanding of the human resource management profession by the business community, government and the general public.
About Claritas
San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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