ALTAMONTE SPRINGS, Fla., Dec. 5, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it will kick off its telemarketing and e-mail marketing campaigns the week of December 15, 2003. The combined campaigns are expected to produce over 20,000 new members through 1st quarter 2004 and just under $3 million in revenue. In addition, The WGL expects to begin airing its infomercial with ESPN's Lee Corso, the 2nd week in January 2004. The infomercial and supporting 1 and 5 minute promotions are expected to produce over 15,000 new members through the 1st quarter 2004 and over $2 million in revenue.
"We are very excited about launching this sophisticated marketing campaign which will tap into the tremendous demand for the Pay for Play concept" said Mike Pagnano, CEO The WGL, Inc. "Our estimates of success are very conservative and could produce twice the amount of new members anticipated," Mr. Pagnano went on to say.
The WGL operates in the $25 billion a year world golf market, and markets a professional golf concept in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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