Avery Photo ID System Wins 2003 Macromedia MAX Award

Visitor Management System Wins in Business Experience Category


BREA, Calif., Dec. 10, 2003 (PRIMEZONE) -- Macromedia has named the Avery(r) Photo ID System the winner of the 2003 MAX award in the Business Experience category, for innovative applications that support the operations of organizations. The annual awards recognize the most innovative digital experiences built with Macromedia technology.

The Avery Photo ID System is an easy-to-use visitor management system for businesses, government and other organizations. With the new Avery system, front lobby personnel can register visitors quickly and efficiently, produce attractive color photo identification badges, keep a digital record of all facility visitors and maintain a more professional entrance or lobby. The system is an affordable way for the large majority of organizations that still use traditional paper visitor logs to easily upgrade to a color identification and digital record-keeping system.

Winners and finalists of the Macromedia MAX award were selected in each of eight categories by a diverse panel of Macromedia employees and user community celebrities. The selections were chosen based on design, development, and return on investment that the projects brought to the entrant's organization.

"We were very pleased to hear that the Avery Photo ID System has been recognized by Macromedia as an innovative solution for businesses," says Adam Bratter, group product manager for the Avery Photo ID System product line. "Using Macromedia's Flash and Director we were able to build an easy to use yet extremely powerful visitor management solution."

"The Avery Photo ID System accomplishes the mission of all great technology solutions, which is making you wonder why things were ever done any other way," said Peter Goldie, vice president of corporate marketing, Macromedia. "Using Macromedia Flash and Director, the system provides an efficient, streamlined visitor management system that delivers clear return on investment and a great user experience."

Avery Dennison selected Fluid Inc., a pioneer and leader in the development of Rich Internet Applications, to develop its system. For more information about the Avery Photo ID system and a product demonstration visit photoid.avery.com.

About Avery Dennison Worldwide Office Products

Avery Dennison Worldwide Office Products markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about the Avery Photo ID System, organizations can visit photoid.avery.com or call toll free 1-800-73-AVERY (1-800-732-8379).



            

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