FirstBingo.com To Launch Pay-to-Play Model With T.V Game Show


TORONTO, Dec. 16, 2003 (PRIMEZONE) -- FirstBingo.com (OTCBB:FBGO) is pleased to announce that it will launch its Pay-to-Play Model of its innovative skill-based game TriviaBingo in conjunction with the Second City Television production of the game show, which is projected to launch during the first quarter of 2004. This cutting-edge patented design enables FirstBingo to market its game show based on a Pay-to-Play format in jurisdictions which permit games of skill to be played for prizes or money.

"The company is in a unique position to launch this type of game, which is similar to paying a 1-900 number to qualify for prizes or become a contestant on a game show with the exception that all the players will be playing online at their own leisure. With the number of successful Trivia enthusiasts worldwide, games on television today combined with the Pay-to-Play format will revolutionize and converge the Internet with Television," comments Mr. Wachter, the company's president.

The Internet Pay-to-Play format has always been a major component of FirstBingo's game show qualification process. Once the Pay-to-Play format is implemented this will enable the company to derive the projected revenue from sources other than advertising and its licensing of the television format rights of its game show TriviaBingo. This additional revenue source of FirstBingo further illustrates the company's innovative management style and ability to crystallize its business model and to become the pioneering leader of online Internet -- television convergence.

Contact Information:

For further information please contact FirstBingo.com at (416) 281-3335 or 1(800) 381-5272, or visit the company's website: www.firstbingo.com.

A cautionary note to investors as certain information contained in this press release may be forward-looking statements and not based on historical fact. Such matters involve risk and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions, general competitive factors and the company's ability to execute its business model and strategic plan.



            

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