SOUTH SAN FRANCISCO, Jan. 7, 2004 (PRIMEZONE) -- FinancialContent Inc. (OTCBB:FCON), a leading provider of financial data and business applications to online media and financial services companies worldwide, today announced a key strategic partnership with FindWhat.com and the launch of a major initiative to deploy contextual advertising products on financial channels powered by FinancialContent.
To bring the Contextual Advertising Program to market, FinancialContent has entered into a key strategic partnership with FindWhat.com, a leading developer and provider of performance-based marketing services for the Internet. Under the terms of the revenue sharing license agreement, FindWhat.com will provide the keyword-targeted ads (paid listings) in over twenty categories of financial-related products and services.
"Our company is already recognized as a leading provider offering the industry’s most powerful and cost-effective content management solution for turnkey financial channels," explained Wing Yu, CEO of FinancialContent. "Now, by leveraging the contextual advertising expertise of FindWhat.com, we are able to offer large online media firms with a comprehensive business solution that delivers compelling financial data and tools to their users while generating additional revenues."
"FindWhat.com has performed extensive testing on contextual-based advertising solutions for our distribution partners," stated Pete Neumann, vice president of business development for FindWhat.com. "As a result, we are very selective about our contextual partnerships and constantly monitor them to ensure the traffic for our advertisers is at least equal to, or even better, than that of our overall advertising service. We are pleased to partner with FinancialContent to help bring their high quality initiative to market."
"We have very high expectations for the program and anticipate strong demand among media and broadband companies seeking best-of-breed financial channel and advertising solutions," added Mr. Yu.
A pioneer in online content integration, FinancialContent, Inc. is one of the industry's leading content solution providers offering a full suite of financial data deployable through an interactive online platform. FinancialContent's flagship product Studio 3.5 is winning rave reviews for the software's ease of use and speed of deployment. For more information about Studio 3.5 and FinancialContent's complete suite of financial data products, please contact info@financialcontent.com.
About FinancialContent, Inc.
FinancialContent is a leading content solution provider specializing in the integration and delivery of financial data and business applications into web sites, corporate intranets and print media. The Company's mission is to deliver the industry's most cost-effective, high-reliability solutions combined with excellent customer service to its clients. With over 200 deployments worldwide, FinancialContent is rapidly growing its client base to include banks, brokerages, credit unions, and application service providers, as well as diversified media businesses and Fortune 500 companies. For more information, please visit http://www.financialcontent.com. FinancialContent is publicly traded on the over-the-counter market under the ticker symbol FCON.
This news release may contain forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are meant to convey to the public the company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. While management believes such representation to be true and accurate based on the information available to the company, actual results may differ materially from those described. The company's operations and business prospects are always subject to risks and uncertainties. Important facts that may cause actual results to differ are set forth in FinancialContent, Inc.'s periodic filings with the U.S. Securities and Exchange Commission.