EL DORADO HILLS, Calif., Jan. 9, 2004 (PRIMEZONE) -- NutraCea (OTCBB:NTRZ), a leading nutraceutical research and development company, announced today the launch of its new corporate website at www.nutraceacorp.com. This launch comes as part of NutraCea's strategic initiative to provide clients, potential business partners and investors with the most up-to-date information on NutraCea's revolutionary nutraceutical products and the science behind them.
"We feel that our breakthrough products could provide a natural integrative compliment to traditional blockbuster drugs. Even though we technically operate in the $58.1 billion nutraceutical market, our nutraceutical products can be used to address specific health problems. In other words, our products provide a complimentary bridge between traditional medicine and the alternative approaches, which represents a significant market opportunity for us. Our new corporate website includes information on our business model, industry and market size so that our shareholders can fully understand our true potential," says Patricia McPeak, CEO of NutraCea.
NutraCea's business model is based on the development of proprietary, patented, revolutionary nutraceutical products. The company's core expertise is in original research and product development, as well as in its capacity to swiftly demonstrate the safety and efficacy of its nutraceutical products for humans and animals. NutraCea is in the process of expanding its business model of entering into strategic alliances with powerful wholesale and retail distribution and merchandising companies. This should allow the company to leverage its partners' merchandizing and marketing expertise to create a rapid market penetration for our breakthrough products.
NutraCea believes its business model is very similar to the model commonly utilized by the biotechnology industry. Unlike biotech companies, however, NutraCea doesn't have to go through the expensive, time-consuming and risky FDA approval process to bring its nutraceutical products to market.
"It can take up to ten years and $500 million to take a new drug through the FDA process, without any guarantees that the drug will actually be approved. NutraCea, on the other hand, can bring its new products to market quickly, inexpensively and immediately when the product development and initial testing phases have been completed. To further enhance our competitive edge, we conduct extensive clinical trials and tests to determine the impact our products have on the human body and its ability to heal itself," states McPeak.
NutraCea's breakthrough nutraceutical products consist of stabilized rice bran derivatives. Rice bran is the most potent source of phytonutrients and antioxidants found in any food today. Unfortunately, it has been unusable for human consumption in the past because an enzyme in the brown rice kernel renders the bran rancid within hours of milling. NutraCea's products retain the vital nutrients of rice bran in a uniquely bioavailable form due to a major breakthrough in advanced processing technology. The company has subsequently launched a wide variety of nutraceutical products based on stabilized rice bran. To learn more about NutraCea's products, visit www.nutraceacorp.com.
NutraCea has also conducted scientific research to discover how the nutrients in its products help the human body heal itself. The results from limited clinical trials are astonishing: the company's products may provide significant relief for type 1 and type 2 diabetes by lowering blood glucose levels. They may also prevent and treat various cardiovascular diseases by lowering cholesterol, triglyceride and apolipoprotein B levels. NutraCea's products may also help the body maximize health by normalizing weight and metabolism as well as enhancing liver and immune functions.
The matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks are detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission including the company's Annual Report, Quarterly Reports and other periodic filings. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
FDA Health Disclaimer: NutraCea's product related statements have not been evaluated by the Food and Drug Administration. The company's products are not intended to diagnose, treat, cure, or prevent any disease. Consult your physician before using any nutraceutical products.