LOS ANGELES, Jan. 15, 2004 (PRIMEZONE) -- Bluetorch Inc. (OTCBB:BTOR), announced today that its President & CEO, Bruce MacGregor, provided a company overview to the MacReport. The audio can be heard at http://www.macreport.net/ceo_int/ceoint_asp.asp?symbol=BTOR
Bruce MacGregor, President & CEO of Bluetorch Inc. stated, "We have received numerous e-mails and phone calls from both existing shareholders and potential investors asking us about our strategy and vision. The MacReport interview provides a brief overview answering some of these basic questions. I would invite shareholders and potential investors alike to listen to the audio, which will assist them in understanding of our vision and direction."
In the overview MacGregor touches on the apparel industry, including his personal thoughts, concerning the spectacular growth and awareness of "Extreme Sports" as it enters into the American mainstream. He also talks about management's rational behind a multi-branded and multiple distribution channel approach both in terms of the benefits for the retailer and Bluetorch. Additionally, MacGregor reiterated that Bluetorch Inc. would continue to look at adding additional brands to its portfolio through acquisitions and/or licensing agreements. According to MacGregor, "this will allow us to market and distribute apparel to additional retail outlets and/or provide an entry to market non-apparel products and services to our extreme sports consumer audience."
Just last week, Bluetorch Inc. announced a licensing agreement to license the Airwalk brand for apparel in the United States.
Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company with a well-defined growth strategy focused on licensing, marketing and sales of various products for the extreme sports enthusiast. The Company's management team is focused on increasing shareholder value while expanding its product line to address the needs of the extreme sports arena- one of the fastest-growing segments in the sporting goods and apparel industries. Additionally, Bluetorch Inc. is aggressively seeking compatible acquisition candidates in order to contribute to expanding marketing channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net
Safe Harbor:
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.