FAIRFIELD, Iowa, Jan. 20, 2004 (PRIMEZONE) -- Quality of Life Health Corporation (Pink Sheets:QLHC) announced that its subsidiary, Value Health Access Corporation (www.vhac.com), entered into a contract with one of the nation's largest radio, television, and print direct marketing companies to promote VHAC's premier product, PlanB For Health(TM).
Mr. Ira Roffel, Senior VP of Sales and Marketing of VHAC, said "We are pleased to be associated with a multifaceted national media corporation with 40 years of experience in implementing all aspects of advertising. We look forward to reaching a broad national exposure by the second quarter of 2004."
"Along with its affiliated and subsidiary companies, this media group comprises the largest direct response firm in the United States and Canada for magazines, newspapers, and television advertising. The company is also associated with virtually every major cable network and broadcast station in the United States and Canada.
Bonnie Schalle, President of the media group, said "We are excited about PlanB For Health(TM)'s non-insurance solution which addresses our nation's healthcare crisis. We believe their marketing program will receive wide acceptance with the millions of uninsured Americans." The first test marketing will begin in February or early March.
David Todt, CFO of QLHC, reported that sales of Value Health Access are projected to reach an annual run rate of $8,000,000 by the end of 2004, producing over $2 million of annualized EBITDA. This represents a 40% increase in EBITDA for QLHC on a consolidated basis.
PlanB For Health(TM) (www.PlanBforHealth.com) is a premier medical savings program that offers up to 50% savings on important healthcare services such as physicians, hospital, prescriptions, vision, dental, chiropractic, alternative health and more, with over 600,000 providers nationwide. The program offers value-added services such as patient advocacy, family counseling, travel assistance, physician referral, alternative health, metefile, and much more. These services distinguish PlanB for Health(TM) from other discount card membership programs that are now growing in acceptance amongst consumers throughout the U.S. This program fills a need for the 70 millions Americans who are underinsured or uninsured.
The company has enrolled over 60 independent sales agents (www. Agent.planbforhealth.com) since launching its marketing efforts in the Fall of 2003, including at least 15 professional independent health insurance agents with existing businesses.
For more information about PlanB for Health call 1-800-641-9081 or visit their website at www.PlanbforHealth.com
Safe Harbor Statement:
Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. The Company's business and operations are subject to a variety of risks and uncertainties and, consequently, actual results may materially differ from those projected by any forward-looking statements.