LONDON, Jan. 21, 2004 (PRIMEZONE) -- The cash register bells have not been ringing merrily for everybody this Christmas, but they certainly were for Binatone. A leading manufacturer of telecom equipment Binatone boasted record sales this Christmas.
Binatone has a longstanding experience in marketing electrical appliances. By knowing the needs of the customer and delivering products of best value for money Binatone has become one of the major brand names for DECT equipment worldwide. In the UK Binatone is market leader ahead of such tough rivals by the name of Siemens, Panasonic, Philips, Samsung etc.
But not only in the U.K. there is reason for cheering: last year the company recorded a spectacular growth rate of 96%! This year the picture could look even rosier considering the jingles of last year's Christmas Sale. Big runner of the sale was the new e3300, a slim line DECT cordless telephone with caller display, as confirmed by Dino Lalavani, Group Sales and Marketing Director of Binatone: "Feedback from our distributors throughout the major markets in Europe suggests that the e3300 is one of the biggest selling products this Christmas. Since we have reduced the price to the sub 30 Euro price point, where it now becomes an impulse purchase, sales have shattered all records".
With the DECT technology in its focus Binatone is not set to rest on its laurels, but gathers all its forces in product engineering , manufacturing and marketing in order to continue writing its success story.
This release is also available at http://www.binatonetelecom.com.
About Binatone Telecom
Binatone is a Hong Kong-based manufacturer of cordless and corded telephones specialising in DECT with a total annual revenue of US $200 million.
Today, Binatone is market leader of DECT telephones in the United Kingdom and number 2 worldwide. Binatone made DECT affordable providing fantastic value to the customer, and constantly lowering price points.
For a company profile of Binatone, see our web site, in particular http://www.binatonetelecom.com
About DECT
DECT (Digital Enhanced Cordless Telecommunications) is a short-range radio technology for voice and data applications, standardized by ETSI (European Telecommunications Standards Institue), which is available in more than 100 countries world-wide. The prime benefits of DECT are:
-- Proven technology with more than 150 million sold units
world-wide by end 2003
-- Annual growth rate 2002 to 2003 more than 90% (volume) and 60%
(value), according to independent analyst Gfk
-- Standardised profiles for many areas in the voice and data area
-- Exclusive, protected frequency band in many countries,
regulated frequency sharing policy in all the others
Over 200 different DECT products are available across the globe, ranging from cordless telephones, wireless local loop, data networking & multimedia products, etc.
Binatone's chairman, Gulu Lalvani will be making a presentation at the forthcoming DECT 04 conference (http://www.ibctelecoms.com/dect) about the successes of DECT and the huge potential in the market going forward.
Additional information about DECT can be found at the DECT Forum's web site http://www.dect.org. Binatone holds a Board seat in the Forum.