RushTrade Group Releases Newest Product, RushTrade Direct Plus


DALLAS, Jan. 29, 2004 (PRIMEZONE) -- Rushmore Financial Group, Inc., dba RushTrade(r) Group (OTCBB:RFGI), announced today the release of its newest product, RushTrade Direct Plus(tm), a proprietary software-based, Level I Direct Access Trading platform.

RushTrade Direct Plus offers free real-time streaming quotes with a $9.95 flat rate commission on all orders up to 5,000 shares with all order routing and ECN fees included. This new product positions itself between the company's existing RushTrade Direct and RushTrade Direct Pro products. It contains many of the features of RushTrade Direct Pro, such as real-time quotes, advanced charting, streaming ticker, news, real-time P&L all displayed on a customizable, user friendly, software interface.

"By offering a product with low commissions and advanced features our new Direct Plus product allows us to offer a competitive product to customers who need more than a web-based trading system and are not yet ready for our full professional product," stated D. M. Rusty Moore, CEO of RushTrade Group.

About RushGroup

RushGroup Technologies, Inc., the Company's financial technology development subsidiary, has developed and operates proprietary real-time portfolio management software applications, order management systems, direct access trading software and a data center. Utilizing a number of proprietary technologies and its exclusive Direct Access Routing Technology (DART(tm)), RushGroup offers real-time market data platforms and Direct Access Trading software products to meet the needs of active online investors, semi-professional traders and institutional portfolio managers and traders.

About RushTrade(r)

RushTrade Securities, Inc, a wholly owned subsidiary of the Company and a fully disclosed introducing broker/dealer, member NASD and SIPC, offers securities and online brokerage services to its retail customers utilizing RushGroup's software products. RushTrade customer trades are cleared through and customer accounts are held at Penson Financial Services, Inc. RushTrade customer accounts are self-directed and RushTrade does not provide advice or make trade recommendations.

The Company is headquartered in Dallas, Texas and its common stock is traded on the OTC.BB Market under the symbol "RFGI". For more information about RushTrade and the RushGroup products, please visit www.RushTrade.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the word "believe", "estimate", "project", "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's product and services in the marketplace, competitive factors, changes in regulatory environments, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company disclaims any obligation to update these statements for revisions or changes after the date of this release.

For further information, please contact D. M. Rusty Moore at (972) 450-6000