SCOTTSDALE, Ariz., Feb. 11, 2004 (PRIMEZONE) -- Desert Health Products, Inc. (OTCBB:DHPI) headquartered in Scottsdale, Arizona, today announced that it has met admission requirements and has been accepted for listing onto the Frankfurt Stock Exchange. Trading will commence on February 11th, 2004, under the symbol DHE and the German cusip (WKN) number A0BMFX.
"Listing on the Frankfurt exchange will increase the profile of Desert Health with investors, both institutional and retail, in Germany and across Europe," stated Johnny Shannon, Chairman and CEO of Desert Health Products, Inc. "We have had high levels of interest expressed from European investors, and this opportunity to broaden our shareholder base comes at an excellent time for the company as we move into the next phase of our corporate growth initiative."
"Desert Health has an exciting business concept, and we firmly believe that the company will quickly establish awareness throughout Europe through its market presence in Germany," said Jan-Eric Soetbeer, Managing Director of OTC Consulting & Financial Services in Germany, who assisted the company in the listing application process. "There has already been a significant level of interest from investors who have identified Desert Health Products' unique business model, which carries both long-term potential for accelerated revenue growth and substantial profitability."
The Frankfurt Stock Exchange is the world's third largest organized exchange-trading market in terms of turnover and dealings in securities. It accounts for more than 85 percent of the total securities turnover in Germany and is the largest of the eight German stock exchanges. It ranks third in the world behind the NYSE and NASDAQ markets. It offers its clients only floor trading through brokers and, since the launch of XETRA, also provides fully-electronic trading facilities, whereby orders from any point in the globe are automatically inputted into the order book on the central computer.
About Desert Health Products, Inc.
Desert Health is an international distributor of nutrition and dietary supplements, engaging in the sale and distribution of branded and store brand (private label) vitamins, nutritional supplements, skin care and animal care products. DHPI has global distribution capabilities and offers a choice of turnkey or customized private label options.
Safe Harbor Statement: This release contains statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about Desert Health Products, Inc.'s business, which are derived in part on assumptions of its management, and are not guarantees of Desert Health Products, Inc.'s future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to, those described in Desert Health Products, Inc.'s Annual Report on Form 10-KSB for the year ended December 31, 2002, and its Quarterly Report on Form 10-QSB for the three-month period ended September 30, 2003, which are filed with the U.S. Securities and Exchange Commission. Readers of this release are referred to those filings. Desert Health Products, Inc., does not intend to update any of these forward-looking statements after the date of this release.