LAGUNA, Calif., Feb. 13, 2004 (PRIMEZONE) -- February is "Heart Month" as designated by the American Heart Association. The U.S. Government started a revolution in diet when in October 1999, it stated among other things that "25 grams of soy protein a day may reduce the risk of heart disease." Launched a year later in 2000, the successful soy promotion website publication, The Soy Daily(tm), www.thesoydaily.com, urges everyone to "Think Soy Daily" in February and throughout the year. Soybeans, much more than just food, prove time and time again good for the body, good for the economy, and good for the environment.
Rich with stories, The Soy Daily(tm) uniquely promotes soy with news, interviews and press releases. Using a newspaper format, The Soy Daily(tm), reports on diet, health, financial, research, biodiesel, conventions, farming and products. Soy, that mysterious bean of the Orient, has gone mainstream in the West. Over 400 recipes are offered in the area called "The Best of Soy Cooking." Several pages of The Soy Daily(tm) website contain information on soy statistics and history through a partnership with Soyfoods Center of Lafayette, California. These pages with the current news provide a vital connection to the vast picture of the development and current direction of the soy industry. Google and the other major search engines bring thousands of visitors into the site.
The news always prompts the response "isn't that interesting." Major food companies go head-to-head in the grocery aisles - Kraft with its Boca(r) brand, Kellogg's(tm) with Morningstar Farms and ConAgra with Lightlife. Gardenburger continues its success after scoring big one year with a commercial during the Super Bowl. Pro-Bites snacks in the 2004 Olympics. Revival(r) Soy makes low-carb weight loss shakes. Atkins(r) uses soy in many products. El Burrito's(r) Soy Chorizo in national distribution. Hain and Heinz collaborate. Pizza Hut serves Galaxy Nutritional Foods(r) soy cheese. McDonald's(r) serves Yves(r) McVeggie Burger(r). Dairy milk giant Dean Foods(tm) pays $204M to acquire White Wave(r) (Silk(r)) soymilk. Dupont(r) grows soybeans on Atlantis Space Shuttle. Soy ink used on gumballs for troops in Iraq. Vegetarian based Portfolio Diet reduces high cholesterol better than statins. Soy natural Vitamin E helps fight aging, forgetfulness, macular degeneration and infertility. Frito Lay(tm) launches low-carb Doritos(r) made with soy. Bonnie Raitt fuels her tour bus with biodiesel. Healthy soy candles score a hit throughout the USA. Soy Vodka hits the shelves. College students develop soy beer and Hispanic woman markets her soy gelatin at the Natural Products Expo. Stonyfield Farm(r) helps fight against childhood obesity with their healthy vending machine. Dr. Mark Messina, a top researcher in soy, talks on isoflavones and benefits for women in menopause and breast cancer and the benefits for men with prostate cancer.
The Soy Daily(tm) is news for everyone. It is about food, about people like Benjamin Franklin, Dr. Kellogg, Henry Ford, and Roger Clemens; companies like Archer Daniels Midland, Bunge, Cargill(r), Solae(tm), Vitasoy(r), and organizations like United Soybean Board, American Soybean Association(r), Ontario Soybean Growers, USDA, Agricultural Research Service (ARS), and National Biodiesel Board(tm).
So when The Soy Daily(tm) www.thesoydaily.com urges you to "Think Soy Daily", it means more than just eating a few soynuts and drinking soymilk. It is a multi -billion dollar business with food and nonfood products, a valuable commodity on the world market, and fuel for the economies of the world. Everyone deserves a soy choice.