TORONTO, Feb. 17, 2004 (PRIMEZONE) -- Snackie Jack's Limited (Pink Sheets:SNCJF) is pleased to announce that the company is now being quoted on the NASD Pink Sheets in the U.S. Snackie Jack's is already a reporting issuer traded over the counter in Canada under the call letters CBR. This feisty new snack brand plans to capture its share of the estimated $55 billion global snack food industry through it award-winning soy snacks.
"There is a definite and growing trend toward healthier snack choices," says Snackie Jack's President and CEO Jack Pong, "and I know our soy chips offer the `total snackisfaction' consumers crave."
Snackie Jack's soy chips won the American Tasting Institute's 2002 Gold Taste Awards, and they continue to win accolades and attention from major food distributors in the United States and Canada. Sobeys has listed and others, like Loblaws, Kroeger, Safeway, Wal-Mart and Costco have shown considerable interest in Snackie Jack's with several sizable orders already on the table. Advertising support for these new products is important and Snackie Jack's has been running on-going campaigns in Women's Health and Fitness magazine and Weight Watchers magazine. The response of this "healthy eaters" target market has been extremely strong and very encouraging.
The Snackie Jack's brand was launched in 2000. An international team of experienced food professionals and nutrition experts is behind every Snackie Jack's product. Hot on the heels of their soy chip launch, the company plans to introduce their next snack offering, Soy Krisps -- a high-protein, low-fat, non-fried snack -- by year's end. Snackie Jack's is ambitiously seeking new healthy products and has several other soy foods currently in development.
The Snackie Jack's logo is available at: http://media.primezone.com/prs/single/?pkgid=818
SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS:
Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance and achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop specific projects, and the ability to fund operations and changes in consumer and business consumption habits and other factors over which SNACKIE JACK'S LTD. has little or no control.