SAN FRANCISCO, Feb. 20, 2004 (PRIMEZONE) -- DigiLava, Inc. (Pink Sheets:DGLV), a leading San Francisco-based Application Service Provider of rich-media direct response marketing, and Internet Broadcast Solutions (IBS), an industry leader in email video marketing, today announced a partnership that will deliver customized and advanced rich-media marketing solutions. DigiLava has developed a service that will enable IBS clients, consisting of sales and marketing professionals, to effectively promote their products through the use of eMailVideo(tm) and eWebVideo(tm) marketing technologies.
IBS clients have the ability to select web-enabled rich-media tools to email personalized messages with full impact video directly to customers and prospective clients with DigiLava's proprietary full-tracking, real-time capabilities and results for their digital direct marketing campaigns. End-recipients of these personalized video-enhanced emails are able to experience intense and dynamic rich-media messages directly delivered to their email inbox. To enable focused and cost-effective follow-up, IBS' portals allow clients to have quick and simple access to their instant marketing reports.
eMailVideo is a web-enabled application that allows clients to email video in a 1:1 and personalized format, track recipient opens/views in real-time and generate detailed sales/lead reports. eWebVideo enables clients to feature video and other rich-media over multiple web pages and track hits and detailed view data.
"As broadband becomes more prevalent, IBS and DigiLava are paving the vital and essential way for marketers to properly deliver compelling messages to people," said Baldwin Yung, CEO of DigiLava. "This partnership with IBS brings together a solid solution for the benefits of marketers and businesses."
"DigiLava has surely offered direct point of contact for multiple solutions. We were especially impressed by its exceptional service and technical skills and are delighted to pass that benefit onto our clients," said Mark Epstein, President of IBS. "Integrated online ad management and media planning are critical to the efficacy of our clients' online campaigns, and that was a primary factor in our choosing DigiLava as our exclusive partner."
As part of the partnership, DigiLava will continue to support IBS in developing email video marketing solutions to its clients. The agreement is part of DigiLava's wider channel partnership program, launched at the beginning of last year with the introduction of VMSPro(tm) dynamic ASP platform. VMSPro(tm) enables IBS to pass along managed publishing, deploying and tracking of online marketing campaigns to clients. The high performance hosting and database infrastructure facilitates frequent publishing and distribution of rich-media content with real-time reports for analyses to measure activity, interest, and return on investment (ROI). The channel partnership program is rapidly developing to respond to the emerging broadband users across the world.
IBS strategic clients include BMW Dealerships, Air France (Frankfurt:AIRF.F), Foote Cone & Belding, and Trammell Crow among others. The service is now in effect on IBS's portals.
About DigiLava
Founded in 1998, DigiLava, Inc. is a leading San Francisco-based Application Service Provider (ASP) of permission-based rich media direct response marketing and communications that offers empowering technology to direct marketers, web publishers and advertisers. The Company's core products and services enable clients to optimize their marketing and advertising campaigns by effectively delivering and tracking online video enhanced rich-media promotions, newsletters, PR & IR releases, and distance learning, including purchases, pass-along and new customer acquisition.
For additional information about DigiLava, please visit www.digilava.com.
About Internet Broadcast Solutions
Founded in 1996, Internet Broadcast Solutions, Inc. (IBS) is an industry leader in eMail Video Marketing. Web-enabled rich-media tools allow sales and marketing professionals to email personalized text and full impact video messages directly to customers and prospects with full-tracking capabilities to enable focused, cost-effective follow up.
Additional information about IBS can be reviewed at: www.IBStv.com.