ORLANDO, Fla., Feb. 25, 2004 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that its first two airings of the infomercial on the Golf Channel has exceeded expectations. Web traffic has increased 9 fold from 18,967 server requests on average per day to 168,693 server requests per day over the past two days. Call volume was 213 calls for the Monday airing and 97 calls from the Tuesday airing.
"It is far too early to tell how many members the test campaign will produce. However based on the significant increase in WEB traffic and the hundreds of requests for additional information, I am very confident that we will achieve our goal of a 2 to 1 Media Efficiency Ratio for the test period," said Mike Pagnano, CEO of The World Golf League, Inc. Mr. Pagnano went on to say that, "MER represents the media cost plus sales, a 2 to 1 MER would be two times the cost of the media or $78,000 in sales spread over the three test airings which represent 523 new members." The World Golf League, Inc. will also begin airing 282 one-minute short form commercials on seven different networks beginning March 1 through March 31, 2004.
The World Golf League, Inc. markets a professional golf concept in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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