Media Advisory -- Spring Is Here! The Blue Cross RiverRink at Penn's Landing Closes Their 10th Anniversary Season This Sunday, February 29

45,000 Skaters Hit the Ice throughout the season!!


PHILADELPHIA, Feb. 25, 2004 (PRIMEZONE) --



        WHEN:     Sunday February 29
                  6 p.m.- 9 p.m. (Last Skating Session)

        WHERE:    Blue Cross RiverRink
                  Festival Pier at Penn's Landing
                  Columbus Boulevard and Spring Garden Street
                  Philadelphia, PA

        WHAT:     The Last Weekend to Skate! Over the course of the
                  17 week season, 45,000 skaters hit the ice along
                  with 100,000 visitors and spectators enjoying the
                  free face painting and crafts that took place in
                  the 80' x 150' heated pavilion each week.

Highlights of this anniversary season included:



  --  First annual Battle of the Bands Competition. Winner Blue
      Collar PA to take the stage this summer at Penn's Landing.

  --  Annual Skate with Santa, Kids Fest, and Chocolate Festival
      events throughout the season.

  --  A variety of Christmas parties and corporate events.

  --  Continuing partnership with the Variety Club for their
      Sled Skating program and Tree of Love donation drive.

"Having completed our 10th anniversary season," said Interim President of Penn's Landing, Joseph Brooks, "we look forward to celebrating our 20th anniversary season."



        BACKGROUND:  Independence Blue Cross is the title sponsor
                     of the Blue Cross RiverRink. Other sponsors
                     include: PNC Bank, Deer Park Water, Pepsi, and
                     Philadelphia-the place that LOVES YOU BACK.
                     For more information about the Blue Cross
                     RiverRink, please call 215.925.RINK or visit
                     www.riverrink.com

The Summer Season at Penn's Landing kicks off with the 19th Annual Jam on the River this Memorial Day Weekend. Details of the 2004 Summer season to be announced in early May 2004.



            

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