ORLANDO, Fla., Feb. 27, 2004 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it has spent over $100,000 for Long and Short form commercial spots during the month of March 2004. The 28-minute infomercial will air on the Golf Channel six times during March -- 3/8 at 5:30 AM, 3/9 at 6:00 PM, 3/11 at 1:30 PM, 3/13 at 6:00 AM, 3/14 at 6:30 AM and 3/15 at 5:30 AM. In addition to the infomercial, The WGL, Inc will air 238 one-minute spots on Direct TV's sports cluster from 3/1 to 3/14. These spots will cover seven networks including ESPN, The Golf Channel, ESPN Classic, ESPN 2, ESPNews, The Speed Channel and Outdoor Life. Also, The WGL, Inc. will air 44 one-minute spots on The Golf Channel from 3/15 to 3/28.
"With The Golf channel reaching 60 million households and Direct TV's 2.2 million sports subscribers, the reach and frequency of this campaign will have a tremendous impact on our objectives of reaching our membership goals," said Mike Pagnano, CEO The WGL, Inc. In addition to the above March media plan, The WGL, Inc. will also be launching its outbound Telemarketing program and E-Mail marketing campaign to take advantage of the national brand awareness created by the television blitz. The WGL, Inc. also plans similar marketing strategies for the month of April, May and June.
The World Golf League, Inc. markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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