SanSANTA MONICA, Calif., March 3, 2004 (PRIMEZONE) -- iMedia International, Inc. (the "Company") (Pink Sheets:IMNL), pioneers in the interactive digital multimedia publishing industry, announced today that its operating subsidiary, iMedia US LLC has signed an agreement with Univision Communications, Inc. ("Univision") (NYSE:UVN) to produce an interactive disc for use by Univision as a sales tool to attract media buyers, political candidates and initiatives to their TV Network.
iMedia US LLC specializes in the production, sales and marketing of the Company's interactive, multi-media discs to commerce and industry to promote products, services, campaigns, agendas and initiatives. The proprietary measurement reporting system embedded in all of the Company's custom discs allow its customers, in real-time, to accurately gauge targeted viewers' interests, as registered by their usage of the discs.
iMedia's CEO, David MacEachern, stated that: "This agreement is significant to us because it proves the adaptability and extends the revenue model of our core product, an interactive, entertaining and informative self-reporting disc. This is a first step with Univision. The disc we are producing for them falls under our heading of a Digital Media Solution, it goes beyond being just a sales tool. It is a media-rich presentation of our client's services, vision and fulfillment abilities."
About iMedia International Inc.
iMedia International, Inc is in the Digital Media business. The Company's products effectively fulfill the inevitable digitization of the publishing and print media industries. Their products converge the combined power of Print, Audio, Video, Broadcast and the Internet with an inter-active, measurable, multimedia presentation, on disc, packaged for the most effective and efficient distribution to an audience. A key feature of iMedia's technology is its real-time, online tracking measurement system which provides quantitative data on viewer usage, such as length of viewing to gauge the effectiveness of the imbedded advertisements, interest in a particular movie preview, a particular advertisement or any other feature within the medium.
About Univision
Univision Communications Inc is the leading Spanish language media company in the USA. Its portfolio comprises TV, Radio, music and the Internet offerings that entertain and inform more Hispanics each day than any other media company in the USA. Headquartered in Los Angeles, Univisions' stock is included in the S&P 500 Index.
The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected herein. Readers are cautioned not to place undue reliance on those forward-looking statements, which reflect management's analysis only as of the date made. The Company undertakes no obligation to publicly revise those forward-looking statements to reflect events and circumstances that arise after the date thereof. Readers should carefully review risks described in the documents the Company files from time to time with the Securities and Exchange Commission.