SAN FRANCISCO, March 3, 2004 (PRIMEZONE) -- DigiLava, Inc. (Pink Sheets:DGLV), a leading San Francisco-based Application Service Provider of rich-media direct response marketing, today announced that Yeshua's Second Chance Foundation (YSCF), a nonprofit foundation facilitating the successful return and integration of ex-offenders into the mainstream of society, and Digilava have joined forces to create an online fundraising solution. DigiLava will launch an integrated fundraising platform to promote the cause's marketing campaigns across the United States.
Within the agreement, DigiLava will develop and integrate an innovative online solution for YSCF, specifically to broaden their target audiences, strengthen public awareness, enhance foundations' perceptions, and raise funds as donations for the foundation. YSCF will utilize DigiLava's VMSPro(tm) proprietary platform exclusively, in order to deliver, report on and analyze online fundraising and marketing campaigns.
DigiLava will develop and implement the online solution for YSCF to establish a user-friendly and appealing platform to reach their target audience. The integrated solution will utilize VMSPro(tm), as well as other DigiLava proprietary software and processes. VMSPro(tm) is DigiLava's hosted, enterprise-class marketing management and serving solution that helps marketers reach their online goals efficiently and effectively. The high performance hosting and database infrastructure facilitates frequent publishing and distribution of rich-media content with real-time reports for analyses to measure activity, interest, and return on investment (ROI).
Yeshua's Second Chance Foundation, a not-for-profit membership foundation, facilitates the successful return and integration of ex-offenders into the mainstream of society. The Foundation pursues this mission through development projects, asset management procedures, and the provision of support activities and services appropriate to the personal, economic and/or employment needs of its clientele. The primary outcomes of the Foundation's work are designed to develop individuals who approach their lives with renewed vigor, sense of self-worth and commitment to becoming assets to their families and communities.
"Yeshua's Second Chance Foundation has over 95% success in assisting ex-offenders in contributing back to their local communities. We are very delighted in contributing our proprietary technology with this remarkable nonprofit organization," stated Baldwin Yung, CEO of DigiLava. "By utilizing our proprietary platform, we hope to help Yeshua's Second Chance Foundation deliver and captivate the attention of people across the nation of the importance of this foundation to our communities. DigiLava is committed in contributing to this movement for the betterment of our communities."
"The crucial role DigiLava plays on this foundation is highly inexcusable," stated Ms. Gwen Jones, Executive Director, Yeshua's Second Chance Foundation. "Their (Digilava's) technological creativity and professionalism ensures that we will be able to express our mission to the world. We look forward to a long term partnership with them for many years to come."
About DigiLava
Founded in 1998, DigiLava, Inc. is a leading San Francisco-based Application Service Provider (ASP) of permission-based digital direct response marketing and communications that offers empowering technology to direct marketers, web publishers and advertisers. The Company's core products and services enable clients to optimize their marketing and advertising campaigns by effectively delivering and tracking online video enhanced rich-media promotions, newsletters, PR & IR releases, and distance learning, including purchases, pass-along and new customer acquisition.
For additional information about DigiLava, please visit www.digilava.com.
About Yeshua's Second Chance Foundation
The Mission of Yeshua's Second Chance Foundation is to facilitate the successful return and integration of ex-offenders into the mainstream of society. The Foundation pursues this mission through development projects, conduct of asset management procedures, and the provision of support activities and services appropriate to the personal, economic and/or employment needs of its clientele. The primary outcomes of the Foundations' work are designed to develop individuals who approach their lives with renewed vigor, sense of self-worth and commitment to becoming assets to their families and communities.
For additional information about Yeshua's Second Chance Foundation, please contact Gwen Jones at 415.982.1280 or visit http://www.yes2chance.org.