SAN FRANCISCO, March 9, 2004 (PRIMEZONE) -- DigiLava, Inc. (Pink Sheets:DGLV), a leading San Francisco-based Application Service Provider of rich-media direct response marketing, today announced that the Company has executed a Letter of Intent to acquire Local Area Yellow Pages (LAYP), which is currently utilizing DigiLava's proprietary technology platform.
LAYP is a comprehensive and invaluable Business Portal that allows consumers to quickly access local and online business information, including maps, links to featured business websites and other valuable tools and resources. In addition, LAYP offers a Business Internet Package (BIP), which consists of Unlimited Internet Access, Featured Listing, Business Web Sites, Business Email System, and much more to business owners across the nation.
"The intent to acquire Local Area Yellow Pages is part of the company's strategic business plan to expand both its technology offerings and business customer base. The continuous role-up strategy positions the Company to take a proactive leading role in the Media and Internet market," stated Baldwin Yung, CEO of DigiLava. "Subject to final due diligence and Board approval, the acquisition entails the retention of key business customer channel and a significant revenue base."
"Based on the rapid growth in customer acquisition and escalating financials, we plan to leverage the capital and expertise of DigiLava to expand our business customer channel and to integrate the next generation enabled-application, which will provide superior technology solutions to benefit our current and prospective business customers," stated Chris Chen, Vice President of Local Area Yellow Pages.
About DigiLava
Founded in 1998, DigiLava, Inc. is a leading San Francisco-based Application Service Provider (ASP) of permission-based digital direct response marketing and communications that offers empowering technology to direct marketers, web publishers and advertisers. The Company's core products and services enable clients to optimize their marketing and advertising campaigns by effectively delivering and tracking online video enhanced rich-media promotions, newsletters, PR & IR releases, and distance learning, including purchases, pass-along and new customer acquisition.
For additional information about DigiLava, please visit http://www.digilava.com.
About Local Area Yellow Pages
Nationwide Local Area Yellow Pages is America's choice for local business' searches on the World Wide Web. Local Area Yellow Pages is a comprehensive and invaluable Business Portal that allows consumers to quickly access local and online business information, including maps, links to featured business websites and other valuable tools and resources. The Company's website is continually updated and improved to ensure a simple and friendly experience for users. Local Area Yellow Pages' full Internet service, Business Internet Package (BIP), empowers businesses with a quick, easy, and affordable way to create a web presence and maintain local brand awareness. BIP offers Unlimited Internet Access, Featured Listing, Business Web Sites, Business Email System, Automatic Search Engine Submission, and Members-Only Promotions.
Additional information about Local Area Yellow Pages available at: http://www.localyp.com.
Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.