MADISON, Wis., March 11, 2004 (PRIMEZONE) -- A suite of highly predictive behavioral business intelligence tools enabling credit unions to more effectively target their members and cost-effectively improve overall marketing campaign performance has been introduced by CUNA & Affiliates through another strategic alliance with the Atlanta-based John H. Harland Company (NYSE:JH).
Harland Analytical Services' Stratics(TM) Suite of Credit Union Predictive Models was developed from actual credit union member financial behaviors. With Stratics, credit unions increase the ability to more effectively target their membership base by generating stronger marketing programs, increasing new account openings and balances, and decreasing balance attrition and account closures.
These marketing analytic tools help credit unions meet member needs by predicting the next most likely product a household will acquire. In addition, the tools can predict which households are most likely to diminish balances up to six months in advance.
"Stratics can improve and maintain credit unions' membership base through prediction of needed products and services without resorting to costly and time consuming custom models," said Wes Millar, CUNA's vice president of strategic alliances.
This announcement builds on the relationship that CUNA established with Harland in 2002 to market share draft printing services to credit unions nationwide, and follows the recent addition of Harland Financial Solutions for compliant business lending and Customer Relationship Management (CRM) technology.
The addition of Stratics creates a well-rounded alliance with Harland. "Stratics will provide new and effective solutions to CUNA, with minimal cost and resources, while enhancing performance of their marketing programs," said Paul J. Citarella, general manager of Harland Analytical Services.
To learn more about CUNA's alliance with Harland Analytical Services, contact Shirley Mazanet, product manager, at (800) 356-9655, ext. 4290, or by email at smazanet@cuna.coop.
About CUNA & Affiliates
With its network of affiliated state credit union leagues, CUNA serves more than 90 percent of America's nearly 10,000 credit unions, which are owned by more than 83 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. CUNA & Affiliates, owned jointly by CUNA and the state Leagues, provides credit unions with access to high quality products, services and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development.
About Harland
Atlanta-based John H. Harland Company (NYSE:JH) (http://www.harland.net) is a leading provider of software and printed products to the financial and educational markets. Harland Financial Solutions, Inc., a wholly owned subsidiary (http://www.harlandfinancialsolutions.com), supplies software and services, including customer relationship management, deposit and loan origination, core systems and mortgage services to thousands of financial institutions of all sizes. Harland's printed products offerings include checks, direct marketing and financial forms. Scantron Corporation (http://www.scantron.com), a wholly owned subsidiary, is a leading provider of both paper and electronic-based services and systems for the collection, management and interpretation of data to the financial, commercial and educational markets.
This press release contains statements, which may constitute "forward-looking statements." These statements include statements regarding the intent, belief or current expectations of John H. Harland Company and members of its respective management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Reference is made to the Risk Factors and Cautionary Statements in Harland's Form 10-K and Form 10-Q filed under the Securities Exchange Act.